Gen Media + Tacher = GMPT
• Gen Media Partners and The Tacher Company are proud to announce the formation of GMPT Media, a joint venture that brings together the sales and management resources of both companies. GMPT is described as “a strategic ad sales alliance for independent broadcasters.” That being said, Cherry Creek Media, a 53-station group, becomes the first radio partner to sign on for the collaborative ad sales representation.
Jonathan Brewster, CEO of Cherry Creek Media, stated, “Gen Media Partners and The Tacher Company have delivered national revenue for Cherry Creek for more than ten years. With GMPT, we get the best of both companies and exponentially increase opportunities for hitting our revenues goals.” Kevin Garrity, CEO of Gen Media Partners remarked, “I have often said that Independent broadcasters need a new voice in representation and an ad sales partner that drives revenue by focusing on their localism and assets. Greg Tacher and his team share that vision, and we are excited to partner with them and welcome Cherry Creek as the first radio group represented by GMPT.”
Joe Costello of The Tacher Company, commented, “We are very excited about extending our relationship with Cherry Creek Media and the new opportunity our expanded company creates for independent broadcasters. We know radio builds unmatched relationships with their listeners and presents huge retail growth for our advertisers. This is as true as ever with Cherry Creek Media in their 12 markets and 53 stations.”
GMPT Media expects to announce additional national sales representation partnerships in the coming months. For more info, contact Kevin Garrity at 212-400-7430 or kevin.garrity@gmptmedia.com; Joe Costello at 503-682-9402 or joe.costello@gmptmedia.com or Greg Tacher at 425-885-3755 or greg.tacher@gmptmedia.com.
