Gen Media Ups Figueira To SVP/Hispanic
• Gen Media Partners has promoted Ann-Marie Figueira to Senior Vice President Hispanic Platforms and Multicultural Initiatives. In her newly created position, Figueira, most recently VP of Regional Sales and Hispanic will have expanded responsibilities for driving revenue for Hispanic national radio sales across all of Gen Media Partners’ 15 offices, including New York and Los Angeles.
“No one in national radio sales has a better handle on the Hispanic market than Ann-Marie,” said Kevin Garrity, CEO of Gen Media Partners. “Ann-Marie is passionate about Hispanic radio and its listeners and understands the nuanced differences within the sub-cultures of the U.S. Hispanic population. Moreover, she excels at working with advertisers and agencies to help them navigate the complex diversity of the Hispanic culture so they can target their message in relevant content. I’m delighted that we have someone of Ann-Marie’s level of expertise within our organization.”
“The Hispanic market is not homogenous,” Figueira noted. “You cannot use a one-size-fits-all approach. Different levels of assimilation and acculturation, different language preferences, country of origin, and where cultural groups settle are key factors to campaign success. I’m looking forward to working with our nationwide sales team to drive revenue for our Hispanic radio partners.” A 25-year national radio sales pro with extensive knowledge of the Hispanic radio marketplace, Figueira’s background includes stints with Caballero Spanish Media, Interep, and McGavren Guild.
