Good Karma Assumes Sales For ESPN Radio

• Good Karma Brands (GKB) announced that it has entered into an agreement to handle the sales and sales operations of ESPN Radio Network and the ESPN Podcast business. This news follows the recent elimination of the ESPN Radio Network sales staff, part of Disney’s widespread corporate cuts.

The announcement was made by Craig Karmazin, Founder & CEO of Good Karma Brands, who said, “This partnership reaffirms ESPN’s commitment to audio while endorsing GKB as a trusted operating partner and primary sales representative across multiple platforms — audio, digital and events. Our relationship with ESPN began over 20 years ago with GKB’s affiliate relationship with ESPN through our radio stations and has grown to encompass Florida-based bowl games with ESPN Events, ESPN’s digital assets, and our recent purchase of their largest radio market stations.” Karmazin added, “We are thrilled to now lead sales for ESPN Radio and ESPN Podcasts, connecting advertising partners with passionate sports fans across the country.”