Katz Ups Ramos To SVP/Multicultural

• Katz Media Group has promoted Rick Ramos to Senior Vice President of Multicultural Partnerships. In his new role, Ramos will oversee the creation of dynamic multicultural audio marketing campaigns with national scale and local execution across all of Katz audio partners while also managing the development of a multicultural marketing mentoring program. Ramos will report to Tucker Flood, President of Eastman Radio at Katz Radio Group.

“Rick is exceptional at educating marketers on how best to reach and connect with multicultural consumers through audio campaigns,” said Mark Gray, CEO of Katz Media Group. “Rick’s 25 years of multicultural media experience and proven results make him perfectly positioned to spearhead this important effort.” Indeed, Ramos’ career includes stints as New York Sales Manager of Katz Hispanic Media; VP/Regional Sales Manager of HBC National Sales; VP of Univision National Sales; and most recently SVP, Director of Sales for Business Development at Eastman Radio.

Christine Travaglini, President of Katz Radio Group, said, “With our enormous audio footprint, Katz is in the unique position to build and execute results-driven multicultural campaigns by harnessing the assets of all of our broadcast partners, including Univision, Radio One and Entravision to reach diverse audiences across the country.” Ramos remarked, “Over my career, I believe there is no better time than now to be part of multicultural advertising. We are at the inflection point of minority consumers becoming majority consumers. I’m passionate about helping advertisers reach the diversified consumer marketplace in a meaningful way.”