MIW Releases ’24 Gender Analysis Study
• Mentoring and Inspiring Women in Radio, Inc. (MIW) annually compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management. Data gathered for their annual MIW Gender Analysis Study specifically tracks the progress of female professionals holding the positions of General Manager, Sales Manager, and Program Director/Brand Manager.
The MIW Gender Analysis Study, based on raw data collected by PrecisionTrak from all U.S. based commercial radio stations, has been released every year since the organization’s launch in 2000. The figures and percentages shown below represent calendar year 2024 and are reflective of 11,215 AM and FM radio stations across America, as accounted for by PrecisionTrak as of December 31, 2024.*
• General Managers: 21.67% (2327 stations) had women holding the GM position in 2024 — a half point drop from last year but compared to 2004 shows solid growth when the percentage of female General Managers was only 14.9%. In the Top 100 markets, 22.92% (792 stations) were managed by women, almost a full percentage point down from 2023 but still runs a bit higher than the national average.
• Sales Managers: Overall, the best management opportunities for women in radio continue to be in sales management — 35.67% (3663 stations) had a woman Sales Manager in 2024, more than a full percentage point up from 34.37% in 2023. In the Top 100 markets, the numbers jumped much higher than the national average — almost an 8% growth for 2024. 42.94% (2048 stations) had women serving as Sales Managers in 2024 versus 35.16% in 2023.
• Program Directors/Brand Managers: The greatest challenge for women in radio management continues to be in the area of Program Director/Brand Manager. Women currently program only 12.38% (1242 stations), a slight gain from 11.50% in 2023. In the Top 100 markets, although the numbers are less than the national average the news also is showing growth, as female programmers now represent 11.23% of the total number of Program Directors/Brand Managers, an increase of more than a percentage point from 2023.
MIW Board President Sheila Kirby commented, “While we are encouraged by the progress in sales management and programming, the overall numbers show that there is still significant work to be done. Leadership opportunities for women in radio must continue to grow, and our mission at MIW remains steadfast — empowering, mentoring, and advocating for more women to rise into key decision-making roles across the industry.”
[All information provided by PrecisionTrak is subject to limitations of data provided by radio companies. The analysis is dependent upon the accuracy and completeness of PrecisionTrak (Precisiontrak.com) data as of December 31, 2024]
