No Relation To RAMP…
• Entercom has partnered with LiveRamp, which is described as “the trusted platform that makes data accessible and meaningful,” to become a LiveRamp Destination. Advertisers and media buyers will now have the ability to find and activate their own audiences interacting with Entercom’s robust portfolio of audio assets that reach over 170 million consumers monthly. In addition, advertisers will benefit from Entercom’s full suite of first-party data and attribution solutions through Entercom Audience & Attribution platforms.
“As the No. 1 reach medium in America, radio and digital audio should be vital parts of every brand’s media strategy,” said Dan McKinney, Vice President, Data and Analytics, Entercom. “Audience-based media buyers nationwide who turn to LiveRamp to find and activate their audiences across digital and television publishers will now be able to do so across all audio platforms — from streaming, to podcasts, to over-the-air inventory — giving them over 90% reach in the top 50 markets.”
LiveRamp has over 500 integrations with leading platforms in the industry, offering advertisers an omni-channel solution for activating their data. As part of the partnership, Entercom’s portfolio of radio and digital assets will be featured among hundreds of leading media and entertainment companies.
