Premiere + FNTSY = New Reality
• FNTSY Sports Radio Network has exclusively partnered with Premiere Networks for national representation in advertising sales. The strategic alliance marries FNTSY’s original content that provides fans with real-time daily fantasy sports coverage and expert commentary with Premiere’s sponsorship and advertising sales team. FNTSY is owned by SportsGrid, which works exclusively with the Elvis Duran Group (EDG) on programming, sales, marketing and distribution.
Julie Talbott, President of Premiere Networks, commented, “We’re delighted to partner with EDG and SportsGrid to represent FNTSY Sports Radio Network. With fantasy sports and betting becoming more and more mainstream, this partnership allows us to connect our advertisers with this growing industry and its passionate consumer base. We look forward to great success together.”
David Katz (left), EDG Partner & CEO, said, “This partnership propels us further into the multi-billion-dollar industry of fantasy sports, priming us to take full advantage of the medium’s meteoric growth, particularly since the recent legalization of sports wagering. With industry leader Premiere Networks by our side, there’s no stopping us.”
SportsGrid President Louis Maione remarked, “Our partnership with two of the leading brands in radio will further accelerate the audience and revenue growth of the FNTSY Sports Radio Network. As one of the leaders in fantasy sports streaming and podcasting, we are thrilled to collaborate with Premiere to drive revenue, create strategic plans, and develop sponsorship relationships.”