Tatum Upped To VP For Radio One, Reach Media
With this newly created role, Radio One and Reach Media are further unifying their sales and integrated marketing efforts across both divisions to help brands and agency partners effectively connect with the coveted and influential Black consumer through authentic and powerful multiplatform touchpoints. Tatum will lead a team of marketers and project managers in developing and implementing new innovative marketing solutions for national advertisers and agencies utilizing all of the Radio One and Reach Media assets.
Tatum stated, “I’m humbled by the confidence Reach Media and Radio One has placed in me and am excited to continue to grow the legacy of our founder, Cathy Hughes, in this new role. Radio One and Reach Media have a rich portfolio of assets, and I’m passionate about the opportunity to create, develop, and execute unique, on-brand, and culturally appropriate solutions that provide reach and engagement with the Black consumer for our advertisers and partners. Let’s blaze new trails!”