Throwback Looks Forward
• Throwback™ Brands has some big news to report, effective Jan. 1, 2021 — 1) a new partnership with AdLarge Media for ad sales of Throwback Nation Radio™ (TNR), which features hits of the ’80s and ’90s and is syndicated on more than 40 stations, and 2) the launch of a companion show, Throwback™ 2K, highlighting the early hits of the new millennium, hosted by Chris Cruise.
“The two primary goals at Throwback Brands are simple: provide the best quality content we can for broadcasters of all sizes, and provide the best customer service experience we can to make our affiliates’ jobs easier,” said Tony Lorino, CEO of Throwback Brands. “It was easy to see that AdLarge is the company that will do that for us in 2021 and beyond. Frank DeSantis and his team are top notch. With them as our partners, the sky is the limit for us to be able to help our affiliates.”
DeSantis, SVP of Business Development for AdLarge Media, remarked, “We have watched Throwback Nationgrow exponentially over the past few years, and we’re delighted that Tony has chosen to bring Throwback Nation to AdLarge. Tony has a loyal and engaged audience that connects with him and the music he plays. We’re looking forward to the launch of Throwback 2K and offering our advertisers access to the listeners of both shows.”
Commenting on the demographic appeal of Throwback™ 2K, Cruise said, “The early 2000s are untouchable when it comes to hit music. There are so many good songs that the audience still loves, that aren’t in regular rotation anymore. That’s why we’re here: to give listeners a taste of those songs again, and to talk about Mean Girls… I mean, you have to have balance.” Lorino added, “With big hits that audiences love from artists like Beyoncé, *NSync, Britney Spears, Fall Out Boy, Nelly, and many more, Throwback™ 2K is a perfect fit for Hot AC and CHR stations to energize weekend nights, or as a ‘Sunday Funday’ feature to help their brands stand out in dayparts where they don’t have the local staffing to do so.”
Throwback Nation Radio™ is hosted by Tony Lorino Monday through Saturday and by Danny Hustle on Sunday. Throwback 2K will premiere in syndication with a free sample for any interested stations on New Year’s Eve and air weekends starting in January 2021. To learn more about either show or to request a customized demo, contact Tony at 414-841-3243 or 2K@throwbacknationradio.com.
