Townsquare Forms Alliance With Steel City
• Townsquare Media formally announced a strategic digital advertising partnership with Steel City Media, which has outlets in Pittsburgh and Kansas City. This alliance with Steel City Media follows Townsquare’s previously announced partnership with SummitMedia, and represents two new markets that do not overlap with Townsquare or SummitMedia’s markets.
“We could not be more excited to have the talented team at Steel City Media join our partnership program,” said Todd Lawley, President of Townsquare Ignite, the Company’s Digital Advertising division. “They will now be able to leverage Townsquare Ignite’s cutting-edge digital advertising and marketing solutions to their expansive customer base, which importantly exists in markets that do not compete with ours.”
Townsquare’s Media Partnerships division, launched last year, is described as “a white-label service that equips other local media companies with the digital advertising solutions that have fueled Townsquare’s own growth and success, with digital now comprising over 50% of Townsquare’s total revenue and profit.”
Lawley added, “Our expertise is coaching and training high performing broadcast sales teams to leverage our proprietary programmatic advertising platform and data-driven insights to deliver exceptional results for their clients. By sharing our proven strategies and dynamic approach, we look forward to helping Steel City strengthen their digital capabilities, driving growth and measurable success for their clients.”
Michael Frischling, Vice President of Steel City Media, commented, “We are excited to partner with Townsquare Ignite in both of our markets. Townsquare has the best digital solutions in the radio industry and a proven track record of delivering great results to clients.”
