Townsquare Names New Cedar Rapids Pres.
• Peter Van Den Heuvel has been named as the new Market President/Chief Revenue Officer for Townsquare Media’s Cedar Rapids/Waterloo, IA group, succeeding the retiring Terry Peters.
Van Den Heuvel, most recently a Regional Executive for Spectrum Reach, reports to Townsquare SVP Todd Lawley, who remarked, “Peter has extensive multi-platform management experience which makes him a perfect fit for this role. I could not be more excited to have someone with Peter’s leadership and depth of multi-platform knowledge to lead our two-time ‘Market of the Year’ team in Cedar Rapids/Waterloo.”
Townsquare COO, Local Media, Erik Hellum added, “I’m really proud of the job that retiring Market President Terry Peters and the Cedar Rapids/Waterloo team have done to make Townsquare Cedar Rapids/Waterloo the No. 1 local media company in the market. Given Peter’s leadership ability, track record of performance, and multi-platform approach to getting results for clients, I’m confident that he will build on this success and show us what is truly possible in Cedar Rapids/Waterloo.”
Van Den Heuvel commented, “I feel very fortunate to be joining the Townsquare Media team in Cedar Rapids/Waterloo with their strong, legacy brands and world-class content contributors. It’s apparent that this team understands the importance of providing multi-platform solutions to our clients and as a result have built the No. 1 local media company in the market. My goal is to continue what Terry Peters and his team have built in Cedar Rapids/Waterloo, by continuing to provide our clients with market-leading local media solutions that will help them succeed.”