United Stations Inks Romero As CRO
• United Stations announced the addition of Eric V. Romero as Chief Revenue Officer, effective immediately. Romero is fresh off a successful stint as the Sr. Director of Network Sales for Fútbol de Primera, the exclusive Spanish audio-rights holder for the FIFA 2022 World Cup.
Romero’s lengthy history in audio advertising sales dates back to 1989 at WPOW (Power 96)/Miami. He then sold local and national airtime in the Hispanic television space for CBS, Petry Television, Univision, and HBO Latin America. He later served as a corporate sales executive at Univision Radio, leading to a series of sales roles at ABC Radio Networks and ESPN Radio.
Romero’s predecessor at United Stations, Greg Janoff, will remain with the company in a consulting role. Commenting on these executive moves, United Stations Chairman/CEO Nick Verbitsky said, “We want to thank Greg for his contributions and leadership and are thrilled to continue having him as an advisor to United Stations. Eric is a talented and energized sales executive whose commitment to serving the advertising community is well documented. His ability to create marketing partnerships for some of the world’s biggest companies and his understanding of event programming is a perfect fit with our current mission.”
Romero noted, “United Stations has an incredible trajectory, and impressive leadership starting from the top. I am both eager, and enthusiastic to shape their future as part of the team.” Romero may now be reached at eromero@unitedstations.com.
