WWO Elevates King, Sundstrom

• Cumulus Media’s Westwood One announced the elevation of two key executives in its 24-Hour Formats division — George King is upped from VP of Country Programming to Vice President/General Manager, and will now oversee all programming and affiliate management for the company’s 24-Hour Formats, with a focus on growth in new markets. Down the hall, 24-Hour format vet Eric Sundstrom is upped from Regional Affiliate Manager to Vice President of Affiliate Sales.

King (left) reports to Kirk Stirland, President, Programming, Westwood One, and Sundstrom reports to King. Stirland said of King, “George is both a gifted, experienced programmer and a big strategic thinker, and he’ll bring both skills to bear with our customers at 24-Hour Formats.” Speaking of Sundstrom, Stirland added, “Very few people understand the local radio marketplace like Eric, which makes him a smart choice for this leadership role. With George and Eric at the helm, we’ll continue to bring high-quality radio to the traditional 24-hour format marketplace, as well make an impact in larger markets that require different features and qualities.”

Before joining Westwood One in 2014, King was Regional Operations Manager for Townsquare Media in Ft. Collins, CO. He also held programming and operations roles for Cox and Clear Channel in San Antonio and at WMZQ/Washington, DC. Sundstrom (right) has been in affiliate management at Westwood One for more than 20 years. He previously served in program management positions at KRST-FM, KRZY and KKOB-FM/Albuquerque, NM.

King said, “I’d like to thank Kirk Stirland, Charles Steinhauerand Suzanne Grimes for this opportunity and for having the confidence in me to take on this new role. We are proud to be the leader in the field, and we will continue to deliver best-in-class 24-hour content to radio stations nationwide.” Sundstrom remarked, “I’m honored to work even more closely with this world-class team of sales and programming talent. I look forward to developing an even deeper relationship with our valued partners and to connecting with new 24-hour format customers.”