‘Party LiveLine!’ Partners With SBG
• The hot new Top 40 night show Party LiveLine! created by radio legend John Garabedian, has partnered with Sun Broadcast Group, effective immediately. Hosted by Gen-Z personality Mason Kelter, Party LiveLine! is 100% live and interactive, replacing generic voicetracks with a real show featuring superstar guests, continuous contests, call-ins, features and fresh hourly beat mixes of major hit songs.
“Broadcasters are worried about the loss of TSL among 18-34-year-olds, who spend extraordinary amounts of time with streaming services on their mobile devices,” said Sun Chief Development Officer Rich O’Brien. “Add to this the negative effects which RIFs and voicetracking have had on the ratings of Top 40 stations, and until now there were no good alternatives. That’s why we are so excited to be offering this breakthrough Top 40 night show which is 100% live and interactive.”
As Garabedian points out, “Today there are much better ways to listen to music than a radio. My car has Spotify, TuneIn, Pandora and SiriusXM buttons on the same screen as the FM buttons. As every car catches up, FM music radio will lose more cume and TSL if it lacks compelling content. To build fans and retain listeners, voicetracks are the enemy. The key is for FM radio to deliver live excitement to turn listeners into fans, and Party LiveLine! will absolutely do that. The time for this show to successfully light up night-time Top 40 radio is now!”
Party LiveLine! is available as a five-hour LIVE weeknight show, and a separate Saturday version hosted by Garabedian has now been added.
