SBG Inks Deal With ConXtreme
• Sun Broadcast Group (SBG) has signed an exclusive syndication agreement with ConXtreme, a two-hour weekly Latin Urban mix show hosted by DJ Xtreme and based at iHeartMedia Spanish Top 40 WZTU (TÚ 94.9)/Miami. The mix features artists ranging from Bad Bunny, Drake, Daddy Yankee, Cardi B, J Balvin, Romeo and more, and is designed to engage the highly-sought-after “Billenial” market (bilingual/millennial Latinos who live in a Spanish & English world).
DJ Xtreme said, “The success we’ve had here in Miami at TÚ 94.9speaks to music not having a language. Looking forward to expanding the show across the U.S.!”
Alex Quintero, SBG Affiliate Content Manager, said, “ConXtreme is not only being added to Tropical/Spanish Hits stations, but Regional Mexican stations are breaking format on the weekends to air the show because they know there’s an appetite for this genre of music. And for CHR/Rhythmic stations across the country who may not have the right knowledge of the music but know the impact that Billenial listener have on general market radio, ConXtremecan give their station that extra flare that’ll make them sound exclusive to any other station on the weekends. DJ Xtreme adds another dimension to weekend programming and content — his unique sound, mash-ups and mix of music is unparalleled and I couldn’t be happier that he’s on team SBG!”
ConXtreme has already been added on WLAN/Harrisburg,WKIQ/Jacksonville, KOY/Phoenix, WLRS/Louisville, WRLX/West Palm Beach, WNNW/Boston and others. For more details contact Alex Quintero at 212-380-9323 or aquintero@sunbgi.com.
