Westwood One Syndicating Sabo
Westwood One announced the national syndication launch of Sterling on Sunday, a Sunday night talk show featuring longtime radio exec, innovator and storyteller Walter Sabo, a.k.a. Walter Sterling. The program, described as a mix of lifestyle, entertainment and social conversation, will air live Sunday evenings from 10pm to 1am ET from the comfort of CBS Radio flagship WPHT-AM/Philadelphia. Additional launch affiliates include WLS-AM/Chicago, WMAL/Washington, KDKA/Pittsburgh and KMOX-AM/St. Louis.
“What two best friends talk about is not trivial, it’s a very big deal,” said Sabo. “That’s why Sterling on Sundays transitions the listener into the week with conversation about troubles at work, celebrity gossip and why the engine light never goes out. The audience is highly engaged and very diverse — from young parents who only have alone time later in the day, to medical professionals on their way to work, and other shift workers and late-nighters.”
Suzanne Grimes, EVP of Corporate Marketing, Cumulus Media and President of Westwood One said, “Walter is a legendary radio figure who not only knows our industry inside and out but also has a unique handle on what people really care about. His perspective on today’s societal connections is what makes Sterling on Sunday captivating and relatable to all audiences. We are proud to have Walter transition all of us into the week.” Westwood One also represents Sterling’s podcast, Old Dad, which is available on demand and is posted twice a week on iTunes. Stations interested in Sterling on Sunday should contact Stuart Greenblatt at sgreenblatt@westwoodone.com or 212-419-2946.
