NuVoodoo

• With less than five weeks to go until the start of the fall book, we’re drilling down each week

• Last week we drilled into the most influential marketing channels for likely ratings participants. At or near the top

• Last week we drilled into the details of contest design for the fall book that looms less than two

• Last week we shared data showing that contesting continues to be a tactic that punches above its weight for

• Last week we shared what people like about listening to radio in the car — and it’s a powerful

• Last week we shared the first installment from NuVoodoo Ratings Prospects Study 26 showing that, while apps like Spotify

• Just ahead of the holiday weekend we finished fielding on NuVoodoo Ratings Prospects Study 26. Two thousand adults 18-64

• The decline in trust for mass media institutions is a well-documented phenomenon. A 2024 Gallup poll, for instance, revealed

• Budweiser’s Grand Prix win for Audio and Radio at the Cannes Lions Festival highlighted just how impactful a simple

• With the deep history between radio and music, many of us recall a time when radio was the top