NuVoodoo – Page 4 – RAMP – Radio and Music Pros

Moneyball: Does Your Station Serve Its Community?

• Our 24th NuVoodoo Ratings Prospects Study with responses from 3,188 people ages 14 to 64 nationwide, allows us to

• Our latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month with responses from 3,188 people ages 14 to

• Studies released by some pundits in the radio business extol that being “free” is why a plurality of listeners

• Many listeners – especially those most likely to give radio its report card – already think music radio is

• The fall book starts on September 12 – less than ten weeks away. Already thin station promotional budgets will

Last week the second release from NuVoodoo Ratings Prospects Study 24 showed that on top of a decline in those

• Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating

• The percentage of people interested in participating in radio ratings methodology continues to ebb. In the latest national study

• Preparing the questionnaire for NuVoodoo Ratings Prospects Study 24 this past week had us talking to programmers, managers, and

• “Do what you can, with what you’ve got, where you are.” Those words are typically attributed to Teddy Roosevelt,