Moneyball: Is Your Station an Appliance or a Show?
• Looking ahead to a fresh NuVoodoo Ratings Prospects Study in the New Year – which is six weeks away
Read more
NuVoodoo
Moneyball: Avoid the Anodyne
• The Cambridge Dictionary defines “anodyne” as “intended to avoid causing offense or disagreement, especially by not expressing strong feelings
Read more
Moneyball: Facing the Realities of 2024 Budgeting
• Holiday decorations are appearing in stores. Christmas music is appearing on the radio. Starbucks is serving peppermint mochas. All
Read more
Moneyball: Which Department Do You Work For?
• When we worked for Clear Channel years ago — and back when perceptual study presentations were conducted on location,
Read more
Moneyball: Can Listeners Contact Your Station?
• We talk with program directors and managers every day who are passionately concerned about the ratings and performance of
Read moreMoneyball: Music Makes You Feel Good – What Else Does?
• Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what
Read more