NuVoodoo – Page 7 – RAMP – Radio and Music Pros

Moneyball: What’s in Your Sample?

• When talking with new research clients at NuVoodoo we’re often asked where we get our respondents, since we never

• NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati,

• Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what

• It’s just over two weeks until the start of the October ratings period that begins the “Fall book.” We

• Results from NuVoodoo Ratings Prospects Study 24, with responses from over three thousand 14 to 64s nationwide, show that

• Our 24th NuVoodoo Ratings Prospects Study with responses from 3,188 people ages 14 to 64 nationwide, allows us to

• Our latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month with responses from 3,188 people ages 14 to

• Studies released by some pundits in the radio business extol that being “free” is why a plurality of listeners

• Many listeners – especially those most likely to give radio its report card – already think music radio is

• The fall book starts on September 12 – less than ten weeks away. Already thin station promotional budgets will