Thursday, May 7, 2026
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  • Pros On The Loose: UB Rodriguez
  • LA’s Fan Reveals On-Air Lineup
  • Urban One Welcomes Joy Taylor
  • Meet Your ’26 Radio Mercury Awards Finalists
  • Razz Ready For Whatever’s Next
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NuVoodoo

NuVoodoo - Moneyball for Radio 

Moneyball: Likely Ratings Participants Who Prefer Classic Hits and Classic Rock

December 2, 2024December 1, 2024 kevincarter NuVoodoo

Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: A Thanksgiving Message from Carolyn Gilbert

November 25, 2024November 24, 2024 kevincarter NuVoodoo

• Thanksgiving has always been my favorite holiday.  Over the years, I’ve come to refer to it as the National

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NuVoodoo - Moneyball for Radio 

Moneyball: Likely Ratings Participants Who Prefer Top 40 & Hot AC, Pt. 2

November 18, 2024November 17, 2024 kevincarter NuVoodoo

Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: Fast Facts About Likely Ratings Participants Who Prefer Top 40 & Hot AC

November 11, 2024November 10, 2024 kevincarter NuVoodoo

• Thanks to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: ‘Tis the Season to Plan Budgets

November 4, 2024November 3, 2024 kevincarter NuVoodoo

• For the coming year in the radio business, you’ll again be asked to do more with less. If you’re

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NuVoodoo - Moneyball for Radio 

Moneyball: Essential Things to Know About Heavy Podcast Listeners

October 28, 2024October 27, 2024 kevincarter NuVoodoo

It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  Part 1: Decoding the

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NuVoodoo - Moneyball for Radio 

Moneyball: Fast Facts About Likely Ratings Participants Who Prefer Country Radio

October 21, 2024October 21, 2024 kevincarter NuVoodoo

• It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  NuVoodoo’s Ratings Prospect

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NuVoodoo - Moneyball for Radio 

Moneyball: The Truth About “Rolled” Samples

October 14, 2024October 13, 2024 kevincarter NuVoodoo

• Talking to potential music research clients we regularly hear about their current research vendor giving them “rolled” samples. A

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NuVoodoo - Moneyball for Radio 

Moneyball: Nielsen Lowers the Bar … to Three Minutes

October 7, 2024October 4, 2024 kevincarter NuVoodoo

• It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes

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NuVoodoo - Moneyball for Radio 

Moneyball: What’s More Important: P1 or 1P?

September 30, 2024September 30, 2024 kevincarter NuVoodoo

• The other day, we heard the midday host on the local Classic Rock station mention an article about the

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BREAKING NEWS

LA’s Fan Reveals On-Air Lineup
BRANDING/MARKETING BREAKING NEWS MORNING SHOWS NEWS/TALK/SPORTS PROGRAMMING STREAMING 

LA’s Fan Reveals On-Air Lineup

May 6, 2026 kevincarter Comments Off on LA’s Fan Reveals On-Air Lineup

• As the clock ticks down to the May 11 launch of Audacy’s 97.1 The Fan, the first-ever FM All-Sports

NuVoodoo

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DIGITAL

Townsquare Inks Digital Deal With Broadway Media
DIGITAL EXECUTIVE ACTION FINANCIAL FRONT PAGE SALES TRANSACTIONS 

Townsquare Inks Digital Deal With Broadway Media

May 5, 2026 kevincarter Comments Off on Townsquare Inks Digital Deal With Broadway Media

• Townsquare Media, Inc. announced a strategic digital advertising partnership with Salt Lake City-based Broadway Media, which has seven radio

Cumulus + Media Audit + TOMA.Solutions
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FINANCIAL FRONT PAGE RATINGS RESEARCH SALES 

Cumulus + Media Audit + TOMA.Solutions

April 30, 2026 kevincarter Comments Off on Cumulus + Media Audit + TOMA.Solutions
Mothership Beams Up To Concord
DIGITAL EXECUTIVE ACTION FINANCIAL FRONT PAGE LABEL LOVE STREAMING TRANSACTIONS 

Mothership Beams Up To Concord

April 27, 2026 kevincarter Comments Off on Mothership Beams Up To Concord
SXM Media To Rep YouTube Audio Ads
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FINANCIAL FRONT PAGE SALES Satellite Radio STREAMING TRANSACTIONS 

SXM Media To Rep YouTube Audio Ads

April 22, 2026 kevincarter Comments Off on SXM Media To Rep YouTube Audio Ads
Ternus To Succeed Cook As Apple CEO
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE MILESTONES 

Ternus To Succeed Cook As Apple CEO

April 20, 2026 kevincarter Comments Off on Ternus To Succeed Cook As Apple CEO

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WELCOME! WE’RE KEVIN & STEVE

Steve & Kevin
RAMP (Radio and Music Pros): Founded in September 2009, owned and operated by
Kevin Carter & Steve Resnik

LATEST POSTS

Pros On The Loose: UB Rodriguez
AC DOWNSIZING FREE AGENT FRONT PAGE PROGRAMMING TOP 40 URBAN URBAN AC 

Pros On The Loose: UB Rodriguez

May 6, 2026 kevincarter Comments Off on Pros On The Loose: UB Rodriguez

• Longtime Miami radio pro UB Rodriguez is now a free agent as he exits Cox Media Group Miami, the

LA’s Fan Reveals On-Air Lineup
BRANDING/MARKETING BREAKING NEWS MORNING SHOWS NEWS/TALK/SPORTS PROGRAMMING STREAMING 

LA’s Fan Reveals On-Air Lineup

May 6, 2026 kevincarter Comments Off on LA’s Fan Reveals On-Air Lineup
Urban One Welcomes Joy Taylor
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PODCASTING PROGRAMMING STREAMING SYNDICATION URBAN URBAN AC 

Urban One Welcomes Joy Taylor

May 6, 2026 kevincarter Comments Off on Urban One Welcomes Joy Taylor

LABEL LOVE

Ahrens Now Running Kobalt Latin America
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE PROS IN MOTION STREAMING 

Ahrens Now Running Kobalt Latin America

May 4, 2026 kevincarter Comments Off on Ahrens Now Running Kobalt Latin America
Macky Joins Quartz Hill As SVP/Promotion
BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING 

Macky Joins Quartz Hill As SVP/Promotion

May 4, 2026 kevincarter Comments Off on Macky Joins Quartz Hill As SVP/Promotion
Riser House Welcomes Leighanna Martin
BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING 

Riser House Welcomes Leighanna Martin

May 1, 2026 kevincarter Comments Off on Riser House Welcomes Leighanna Martin
WMG Makes TIME100 List
AWARDS EXECUTIVE ACTION FRONT PAGE LABEL LOVE MILESTONES PUBLIC SERVICE 

WMG Makes TIME100 List

April 30, 2026 kevincarter Comments Off on WMG Makes TIME100 List
UMG Selling Half Of Its Spotify Stake
EXECUTIVE ACTION FINANCIAL FRONT PAGE LABEL LOVE STREAMING 

UMG Selling Half Of Its Spotify Stake

April 29, 2026 kevincarter Comments Off on UMG Selling Half Of Its Spotify Stake
Maxwell To Head U.S. Ops For Believe
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING 

Maxwell To Head U.S. Ops For Believe

April 29, 2026 kevincarter Comments Off on Maxwell To Head U.S. Ops For Believe

PROGRAMMING

Pros On The Loose: UB Rodriguez
AC DOWNSIZING FREE AGENT FRONT PAGE PROGRAMMING TOP 40 URBAN URBAN AC 

Pros On The Loose: UB Rodriguez

May 6, 2026 kevincarter Comments Off on Pros On The Loose: UB Rodriguez
LA’s Fan Reveals On-Air Lineup
BRANDING/MARKETING BREAKING NEWS MORNING SHOWS NEWS/TALK/SPORTS PROGRAMMING STREAMING 

LA’s Fan Reveals On-Air Lineup

May 6, 2026 kevincarter Comments Off on LA’s Fan Reveals On-Air Lineup
Urban One Welcomes Joy Taylor
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PODCASTING PROGRAMMING STREAMING SYNDICATION URBAN URBAN AC 

Urban One Welcomes Joy Taylor

May 6, 2026 kevincarter Comments Off on Urban One Welcomes Joy Taylor
Razz Ready For Whatever’s Next
COUNTRY EXECUTIVE ACTION FRONT PAGE MILESTONES PROGRAMMING 

Razz Ready For Whatever’s Next

May 5, 2026 kevincarter Comments Off on Razz Ready For Whatever’s Next
Eagan Annexes KS95/Twin Cities
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE HOT AC PROGRAMMING 

Eagan Annexes KS95/Twin Cities

May 5, 2026 kevincarter Comments Off on Eagan Annexes KS95/Twin Cities
Max Media Virginia Elevates McKay & Hoyt
BRANDING/MARKETING COUNTRY FRONT PAGE HOT AC MORNING SHOWS PROGRAMMING PROS IN MOTION 

Max Media Virginia Elevates McKay & Hoyt

May 4, 2026 kevincarter Comments Off on Max Media Virginia Elevates McKay & Hoyt

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