NuVoodoo – Page 7 – RAMP – Radio and Music Pros

Moneyball: Do Listeners Know You Have an App?

• Results from NuVoodoo Ratings Prospects Study 24, with responses from over three thousand 14 to 64s nationwide, show that

• Our 24th NuVoodoo Ratings Prospects Study with responses from 3,188 people ages 14 to 64 nationwide, allows us to

• Our latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month with responses from 3,188 people ages 14 to

• Studies released by some pundits in the radio business extol that being “free” is why a plurality of listeners

• Many listeners – especially those most likely to give radio its report card – already think music radio is

• The fall book starts on September 12 – less than ten weeks away. Already thin station promotional budgets will

Last week the second release from NuVoodoo Ratings Prospects Study 24 showed that on top of a decline in those

• Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating

• The percentage of people interested in participating in radio ratings methodology continues to ebb. In the latest national study

• Preparing the questionnaire for NuVoodoo Ratings Prospects Study 24 this past week had us talking to programmers, managers, and