Pfeffer Booked At Madison Square Garden

After a successful 20-year run with iHeartMedia, most recently as SVP of Music and Entertainment Marketing, Darren Pfeffer is joining The Madison Square Garden Company as Executive Vice President of MSG Live, effective May 17. In this newly-created role, Pfeffer will oversee live entertainment events in MSG’s diverse collection of venues — Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum, The Chicago Theatre and Boston’s Wang Theatre. MSG also produces outdoor festivals through Boston Calling Events. Pfeffer will also explore opportunities to develop new signature events, artist residencies and unique experiences for MSG’s customers and will play a key role in the future success of MSG’s venue expansion strategy, including the company’s plans to build a groundbreaking new venue in Las Vegas.

Pfeffer will report to MSG’s President & CEO, David O’Connor, who said, “Darren has spent more than 20 years in entertainment, overseeing some of the industry’s most popular events and creating opportunities to leverage talent. His relationships, along with his experience developing compelling programming, will serve us well as we remain focused on growing our live event business by exploring new and better ways to utilize our world-class portfolio of venues. We look forward to having him as part of our leadership team as we continue to build on MSG’s outstanding tradition of delivering unique and exceptional live experiences.”

Over his two decades with iHeartMedia, Pfeffer was responsible for overseeing all aspects of more than 160 marquee events including the iHeartRadio Music Festival in Las Vegas, the iHeartCountry Festival and the iHeartRadio Fiesta Latina. Pfeffer has also served as Executive Producer of Z100/New York‘s Jingle Ball since 2006 — elevating that annual holiday concert into a multi-market iHeartRadio Jingle Ball Tour and a nationally televised event on The CW. Commenting on his new MSG adventure, Pfeffer said, “The Madison Square Garden Company is peerless in its portfolio of iconic venues, world-class partners and access to top-tier performers and events. I’m thrilled to join the team, and look forward to not only continuing to grow the live event business, but to providing unforgettable experiences for MSG’s customers and partners.”