DeSisto Named PD Of WJBR/Wilmington
• Beasley Media Group, Inc. has named Rich DeSisto as the new Program Director of Beasley AC WJBR/Wilmington, DE. DeSisto is a 30-year radio pro who has spent most of his career in the Tri-State area, most recently as APD/afternoon personality at Beasley Adult Hits WBEN (95.7 BEN FM)/Philadelphia. He also does weekends on Classic Rock sibling WMGK/Philadelphia, a sweet side gig he will hang on to. “I have learned to hire people brighter than myself, and Rich is one of those people!” said VP/Market Manager AJ Lurie. “We are thrilled to welcome him to our team.”
DeSisto’s previous on-air stops include WYSP/Philadelphia, WAXQ (Q104.3)/New York, WPST/Trenton and South Jersey’s WZXL and WSJO (SoJO 104.9). He also served as Director of Programming of the WMGM–WJSE–WTKU cluster in Atlantic City back in the day, and he was responsible for launching and programming WAMX/Huntington, WV.
“This is a very exciting opportunity for which I am incredibly grateful and excited,” said DeSisto. “I want to thank Bruce Beasley, Justin Chase, Joe Bell, Buzz Knight, Cadillac Jack and AJ Lurie for their support, as well as Chuck Damico for his leadership, influence and direction. I look forward to continuing to work with the Beasley Media team in this exciting next chapter and building on WJBR’s impressive 60-year heritage in Wilmington.”
DeSisto succeeds Charlie Maxx, who exited earlier this week, along with her six-year morning show partner/webmaster, John Hanson. They can be reached at johnandcharlieintheam@gmail.com.
