Throwback, IBA Join Forces
• The Throwback Brands slate of shows and services have announced a new partnership with the Independent Broadcasters Association (IBA) to provide content, resources, and consulting to IBA member stations. Throwback Brands, headed by programmer/on-air talent Tony Lorino, produces Throwback Nation Radio for Classic Hits, Adult Hits and AC stations, and the new feature Throwback 2K With Chris Cruise, focused on the biggest hits of the early 2000s for Top 40 and Hot AC brands. Lorino, Cruise, and Throwback Brands partner Dan Holiday also provide content, music, and social media consulting for their affiliates.
Lorino said, “Since launching in 2018, we’ve seen a growing need for an independent voice to represent broadcasters who are not owned by a major operator. Ron Stone and the IBA founders know that, and this organization is going to make such a difference for owners and operators to serve their listeners, serve their communities, and serve their clients. This is broadcasting at its best.”
Ron Stone, Executive Director of the IBA added, “The IBA is very happy with this partnership. We continue to be embraced by the very best partners in the industry looking to help independent operators with better opportunities from independent sources. We are looking forward to a very successful 2021 with members taking full advantage of opportunities to partner with other independent operations!” The IBA now has 1,500 members and a variety of supporting vendors.
To learn more about the Throwback Brands shows and services, contact Tony Lorino at 414-841-3243 or tony@throwbacknationradio.com. For more information about the IBA, reach Ron Stone at ron.stone@iba.media.
