Concord Invest$ In found.ee
• Concord Music has made a strategic investment in found.ee, a marketing technology platform designed specifically for the promotional challenges that are unique to the record business. As the press release states, “found.ee democratizes music marketing, allowing anyone to create a sophisticated campaign with ease by helping artists and labels to collect fan data. Once the data is gathered based on consumer activity (clicking a buy link or watching a video), found.ee feeds that information into a robust ad engine that enables hyper-targeted ads on leading ad networks, as well as audio ads on Spotify, with Pandora and iHeartRadio coming soon.”
Jim Selby, Concord’s GM of Recorded Music, stated, “The found.ee advertising and data collection platform is unique and I couldn’t be more pleased to deepen our partnership with them. We look forward to working with the found.ee team who understands the ever-changing online advertising and consumer data challenges and how to overcome them in the digital marketing space.”
Hobbs commented, “Concord has empowered us to enhance the product to be the system we always envisioned. We’ve had so many features spec’d out for years, and now we have the opportunity to finally build them and get them out to our user.”
Also on the found.ee team are Managing Partner Jeremy Gruber and advisor Thomas Ford. Concord Music’s Chief Label Executive, Tom Whalley and GM of Recorded Music, Jim Selby, serve on the found.ee advisory board alongside other music business executives like Benji Rogers (dotBlockchain music, PledgeMusic).
