AWAL Acquires in2une Music
• AWAL, Kobalt’s recording company, today announced it has acquired radio promotion and music marketing firm, in2une Music. This transaction will serve to upgrade AWAL’s global marketing and promotion capabilities for its roster of independent artists. At the same time, in2une Music will maintain its autonomy to serve both existing and prospective clients, regardless of whether they use AWAL’s other services. The other good news: the current in2une staff, including CEO & Founder, Dale Connone (pictured) and Managing Partner Ken Lucek will continue to operate in2une Music.
“Dale and his team have done an amazing job over the past ten years — their client success speaks for itself,” said Willard Ahdritz, Kobalt Founder and CEO. He added, “AWAL is committed to providing the best services for our artists and this was a natural next step to bolster AWAL’s global marketing and promotion capabilities. In2une was the perfect addition.”
Lonny Olinick, CEO of AWAL, remarked, “Investing in services for independent-minded artists, managers and labels has been the No. 1 focus for us. With in2une’s unparalleled track record in radio promotion, we took an important step forward in cementing AWAL as a comprehensive alternative to the label system. The in2une team will be stronger than ever to serve existing and future clients. And AWAL artists will now have all the key services at their disposal to reach new fans around the globe, across different platforms, while owning their music and career.”
Connone commented, “Having worked with Kobalt and AWAL for over four years, this is a natural evolution. We share the same vision for independent artists and the services business along with integrity and transparency. We look forward to contributing to the growth of in2une and AWAL as we continue to build the future model of our industry. I want to thank Willard Ahdritz, Lonny Olinick and Ron Cerrito for sharing their belief and passion in crafting this unique deal.” Terms of the transaction were not disclosed.
