Meruelo Names VP of Audio Solutions
• Meruelo Media, owners of KPWR (Power 106) & 93.5 KDAY/Los Angeles and 93.5 KDEY/Riverside, CA, is pleased to announce the promotion of David Criscitelli from Local Sales Manager to the newly created position of Vice President of Audio Solutions. Criscitelli’s promotion reflects Meruelo’s continued focus on transforming the sales department into “Meruelo Audio Solutions,” a team focused on creating innovative marketing programs for clients looking to access and activate in Southern California. Criscitelli will now oversee all aspects of Meruelo’s local, regional and national sales.
Otto Padron, President/COO of Meruelo Media said, “David is a true fire-starter, a motivator with a can-do-everything attitude. David combines unparalleled knowledge of our industry with a mature perspective and deep market relationships for the development of broad strategic marketing solutions for our clients.”
Criscitelli, who began his career at Group W Radio Sales and Interep in New York, commented, “I’m excited for the opportunity to lead our great talented team and trusted brands. It’s an honor to be part of this legacy that continues to evolve on various media platforms and experientially. It’s an exciting moment in our industry. Our radio and television properties are consolidating, providing even more opportunity and cohesive solutions for our clients. I look forward continuing to offering Los Angeles advertisers access to our important audiences.”