iHeartMedia Partners With LiveXLive
“Our mission is to bring our global audience of music fans the ‘best seat in the house’ for musically diverse concerts by the most popular artists,” said Rob Ellin, CEO & Chairman of LiveXLive. “iHeartMedia, with its massive reach across radio, digital and social, and its culture-defining marquee events such as ALTer Ego, is undeniably a perfect fit.”
John Sykes, President of Entertainment Enterprises for iHeartMedia, commented, “iHeartRadio ALTer Ego is the premier nationwide Alternative music event of the year. With tickets having sold out immediately, our partnership with LiveXLive will give music fans across the country the opportunity to view this livestream on any device.”
In addition to the performances, LiveXLive will livestream original content created around the artists and the events. LiveXLive plans to stream more than 27 music festivals and concerts across the globe featuring over 350 hours of live content during its 2019 fiscal year and will announce an additional livestream in partnership with iHeartMedia soon.