Reimer A ‘Brand Personality’ On WEEI/Boston

• Entercom Sports WEEI/Boston has named Alex Reimer to the position of “Brand Personality.” Reimer joins the staff of WEEI.com, where he will create columns, blogs and podcasts while continuing to serve as a rotating co-host on the Kirk and Callahan Morning Show. Reimer is a graduate of Boston University and has written for several major outlets including Forbes, The Boston Herald and SB Nation.

“Since joining the Kirk and Callahan third-chair rotation last fall, Alex has done a terrific job delivering opinionated and entertaining sports talk,” said WEEI PD Joe Zarbano. “I’m excited that WEEI.com will now be an outlet for Alex’s insightful writing to our massive online audience.”

WEEI.com site editor Rob Bradford commented, “We’re extremely proud to add Alex to our publishing team, and I’m looking forward to building off his unique ability to identify what fans want to read and talk about, while offering his own sharp opinions both online and on the air.” Reimer remarked, “Like many Bostonians, WEEI has been a big part of my life for as long as I can remember. It’s an honor to work here, and I can’t wait to get started.”