Fontenot Joins UMG Nashville
• Universal Music Group Nashville announced the hire of Rachel Fontenot as Sr. Director of Marketing & Artist Development for the label group, which consists of Capitol Records Nashville, EMI Records Nashville, Mercury Nashville and MCA Nashville. In her new role, Fontenot will oversee day-to-day artist development and marketing efforts for Lauren Alaina, Gary Allan, Eric Church, Vince Gill, Sam Hunt, Brandon Lay, Jon Pardi, Shania Twain and Brothers Osborne.
“Rachel is one of the most creative, passionate, skilled marketers I have ever had the pleasure of working with,” says Cindy Mabe, President of UMG Nashville. “She brings a wealth of experience met with a collaborative spirit and a distinct vision for where our artists and music are going. She’s highly respected in our building and in the community. I’m so excited to have Rachel on the Universal team as she is helping us redefine the marketplace every day.”
Fontenot began her career with BMG Nashville and held several positions within the company, including production, sales, artist development and marketing. She also served as Director of Marketing at Sony BMG where she oversaw the marketing campaigns and international marketing efforts for the entire Sony Music Nashville roster. Fontenot also launched her own artist-consulting firm in 2017. Fontenot can now be reached at 615-524-7587 or Rachel.Fontenot@umusic.com.
