WLXX/Lexington Now WVLK (K92.9)

• Cumulus Country WLXX/Lexington, KY has undergone an ambitious Labor Day Weekend rebranding, dropping its longtime NASH handle, swapping call letters with Adult Hits sister WVLK and relaunching as WVLK (K92.9), “Lexington’s New Country Leader.” Please make a note of it.

Scott Frazier, GM of Cumulus Lexington, said, “WVLK-FM was and again soon will be the most popular Country music radio station in the Bluegrass. K92.9 is our return to Kentucky’s Heritage Country Station, playing the most and best New Country Music in Lexington.”

OM Tony “Twitch” Longo, commented, “I’m beyond excited help bring this heritage Country brand back to the Bluegrass. The WVLK-FM call letters historically have been the standard bearer of what Country radio is in Kentucky, and I’m glad to say they are once again where they belong!”

Deidre Ransdell, Program Director of WVLK and WLXX, said, “I’m thrilled to be part of the exciting changes for K92.9 as we re-establish this heritage brand in Central Kentucky. This will not be a change to the music or the eras played on K92.9, simply MORE Country music than any other station and staking a claim to the title of Lexington’s NEW Country Leader! From the Phoenix Hotel in 1961 to the Central Bank Building in downtown Lexington today, K92.9 WVLK FM continues to be a live and local station Lexington can count on.”