TikTok, Sony Music Announce Deal

• Wildly popular short-form video app TikTok announced a new agreement with Sony Music Entertainment (SME) to make songs from SME’s extensive artist roster widely available for creators to use in their TikTok content.

Known as a music discovery springboard for viral hits, TikTok is also a growing destination for a range of artists looking to showcase their music and connect with new fans. This agreement will enable Sony Music and its artists to use TikTok to create greater awareness for their music and further enhance artist careers. TikTok will also partner with Sony Music in promoting artists on the platform.

Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment, said, “Short form video clips have developed into an exciting new part of the music ecosystem that contribute to the overall growth of music and the way fans experience it. TikTok is a leader in this space and we are pleased to be partnering with them to drive music discovery, expand opportunities for creativity and support artist careers.”Ole Obermann, Global Head of Music for TikTok, remarked, “We are thrilled to enter in to this agreement with Sony Music so that we can continue to work together to connect the incredible roster of Sony artists in the US and across the globe to new audiences and harness the power of TikTok. Especially during this time when the artist community is challenged to find new ways to reach fans with their music, we are committed to working together to do just that.”