Clayton Elevated At TuneCore

• Leading independent DIY digital music distributor TuneCore, owned by Paris-based global digital music company Believe, has named Erica Clayton to the newly created position of Sr. Director, Client Success, giving her oversight of both the Artist Support and Artist & Partner Relations teams.

In her enhanced position, Clayton (left) will work closely with Amy Lombardi, who currently heads the Artist & Partner Relations team to develop enhanced VIP sessions and educational opportunities for artists, while connecting creators with access to tools to help them grow their audiences.

The announcement was made by TuneCore CEO Andreea Gleeson, who said of Clayton, “She is that rare music executive who not only possesses the necessary business acumen to operationalize an artist support department but who also understands artists and their needs, because as an active member of the DIY/ indie music community for over 15 years, she’s lived it.”

Clayton joined TuneCore in 2019 and was tasked with improving the company’s artist support department, growing it from a small team of local specialists in NYC to a global organization across three continents. Clayton also took over the legal administration support team in 2020, reorganizing it into Copyright Administration.

Clayton commented, “I’m truly proud of the work I’ve done thus far at TuneCore and have to commend my hard-working teams across the world — in Paris, Mexico City, Nashville and Brooklyn, for helping me build the most efficient and most effective artist support system among DIY digtital music distributors. The work we do impacts so many artists & labels, and as a musician myself, I deeply appreciate the opportunity to be part of their journeys.”