Hastings Takes Command Of Chicago’s Drive

• Hubbard Radio Classic Rock WDRV (97.1 The Drive)/Chicago has hired Keith Hastings as its new Brand and Content Director, with a start date of April 18. He will succeed Rob Cressman, who recently announced his retirement from radio.

Hastings comes to Chicago after nine years with Cox Media Group San Antonio, where he was Director of Operations, PD of Active Rock KISS & Classic Rock KTKX and served as CMG Rock Formats Leader. Hastings’ career as a rock programmer spans more than four decades, including PD stints at WCSX/Detroit, WAAF/Boston and 18 years with Saga Communications, where he programmed WAQY/Springfield, MA and the late WLZR/Milwaukee and its successor, WHQG (102.9 The Hog). He also launched and consulted KAZR/Des Moines and WLZX (Lazer 99.3)/Springfield, MA.

Hubbard Chicago VP/Market Manager Jeff England said, “We are thrilled to welcome Keith to Hubbard Radio Chicago. His extensive knowledge and experience in both the Classic Rock and Rock formats, coupled with his proven leadership skills, makes him the ideal person to lead our talented team at Chicago’s Classic Rock, 97.1FM The Drive.”

Hastings said, “There is no greater opportunity anywhere for a Classic Rock programmer than The Drive. I want to thank Jeff England, Greg Strassell, Dave Bestler and Ginny Morris for welcoming me. Hubbard Broadcasting is a world-class company and The Drive is the crown jewel in the greatest city in the world.  It’s an honor and a privilege to be entrusted with leading The Drive’s supremely talented and creative staff.”