Fuhr Expands Coachella Holdings
• In a major bit of Coachella Valley media news, local LGBTQ media entrepreneur Brad Fuhr has purchased 103.1 KQPS (Channel Q)/Palm Desert from Audacy.
This latest acquisition, which follows Fuhr’s purchase of KGAY (106.5/1270)/Palm Springs in August 2021, expands his local media footprint, which began a decade ago with the wildly successful Gay Desert Guide and digital agency OMGPSP.
“Be careful what you wish for,” joked Fuhr, known to his friends, colleagues and fans as a major voice for the LGBTQ+ community and allies in the Coachella Valley. But seriously, he added, “I’ve wanted for some time to expand and diversify the reach of our current properties to benefit listeners and advertisers. The deal with Audacy is a win-win-win for local media and for consumers.”
Under the KGAY PSP Corp umbrella, the new entity will be organized as a California public benefit corporation or “B” Corp. Such companies put purpose over profit, like Ben & Jerry’s and Patagonia. The new offerings will allow Fuhr to provide multiple programming streams, including the well known and popular KGAYPalmSprings.com and 106.5 music channel with the new 103.1.
Starting Monday, March 6, KGAY and 103.1 will simulcast for 48 hours, with new programming on 103.1 launching Wednesday, March 8. Fuhr would not reveal the format in advance, but alluded to his love of memorable music from decades past as a hint. While programming will not be LGBTQ-specific, Fuhr believes that it will strike a chord with all audiences. Fuhr can be congratulated at 323-877-2020 or brad@kgaypalmsprings.com.
