iHeart All Over KCON LA ’23
• CJ ENM America and iHeartMedia Los Angeles announced a new strategic partnership for KCON LA 2023, presented by Samsung Galaxy. The partnership will include sponsorship, content and marketing activities at KCON LA 2023, which is happening August 18-20 at the Los Angeles Convention Center and three nights of concerts at the adjoining Crypto.com Arena. The world’s No.1 K-culture festival is set to return with extended concert dates and showcase new events on top of its signature fan-favorite convention programs and shows from a star-studded lineup of K-Pop artists.
Just FYI: Last year’s KCON LA attracted more than 90,000 attendees and was also streamed worldwide in more than 176 regions.
“Partnering with iHeartMedia Los Angeles will allow us to bring a truly unforgettable experience to both existing and new K-Pop fans,” said Steve Chung, Co-CEO, CJ ENM America. “Together, we combine the best of both worlds, with our expertise in delivering the K-culture experience and iHeartMedia’s reach, influence and unmatched experience engaging with fans in unique and creative ways. We look forward to this being the beginning of a long-term relationship.”
“In a very short time KCON LA has become a can’t-miss event in Southern California,” said Kevin LeGrett, iHeartMedia Division President. “iHeartMedia Los Angeles is excited about this new marketing and promotional partnership. Our audio, promotional and digital ecosystem will further activate KCON LA’s massive, loyal and passionate fan base that actively supports businesses that support the K-Pop movement. Amplified with iHeartMedia LA’s multi-platforms, we will design sponsor campaigns and deliver results for an amazing KCON LA experience.”
The full artist lineup will be released soon, and more details on all aspects of this partnership, including on-site event activations, will be announced in the coming months. For more information, please visit kconusa.com.
