Doughboy Lands In Oxnard

Cumulus Media has appointed Matthew “Doughboy” Florence as the new PD and afternoon drive personality on Rhythmic KVYB (103.3 The Vibe)/Oxnard-Ventura, CA. Florence, who starts June 1, was most recently APD/afternoon talent at American General Media Top 40 KDLW (Z106.3)/Albuquerque, NM. Before that he spent some time across the street on Cumulus Top 40 KKOB-FM.

Sommer Frisk, RVP/Market Manager of Cumulus Media-Oxnard/Ventura, said, “To say that we’re excited to have Matthew ‘Doughboy’ Florence join our Oxnard-Ventura-Santa Barbara team is a total understatement. We are ecstatic! We have no doubt that Doughboy is the right choice to continue to fuel the success of 103.3 The Vibe. He can’t get here soon enough!”

Florence commented, “I’m really excited to get to Ventura and work with the team to make 103.3 The Vibe a major force in the market. I’d like to thank [OM] Chris Cox, Sommer Frisk, and the rest of the team at Cumulus Media for this great opportunity.” Doughboy succeeds Steve Marshall, who was recently named PD of KSE Radio Ventures Hot AC KIMN (Mix 100)/Denver.