Maxwell To Head U.S. Ops For Believe

• Believe, the Paris-based global artist development company, has officially launched its Label & Artist Solutions business in the United States, lead by industry veteran Thomas Maxwell as Vice President U.S., Label & Artist Solutions (LAS), Believe.

Maxwell’s appointment was announced by Romain Vivien, Believe’s Global Head of Music, to whom Maxwell will report. “For 20 years, Believe has succeeded by supporting local music ecosystems and developing labels and artists in nearly every major music market around the world,” Vivien said. “Thomas’ expertise and connections make him the ideal candidate to lead Believe’s expansion into the largest music market in the world, the United States, and to scale our business to support local artists and labels throughout the region.”

In this new role, Maxwell will split time between New York City, Nashville, and Los Angeles as he leads Believe’s Label & Artist Solutions business in the United States, signing and developing partnerships with independent labels, and expanding the company’s presence in the world’s foremost recorded music market.

Maxwell commented, “I’m incredibly excited to be joining Believe at such a dynamic moment for the company and the independent sector. Throughout my career, I’ve focused on helping independent labels and artists navigate an increasingly complex digital ecosystem and build sustainable businesses. Believe’s global scale, technology, and artist-first approach uniquely position the company to support the next generation of independent success, and I’m thrilled to help expand those opportunities in the U.S.”

A recognized voice in the independent music industry, Maxwell previously held multiple roles at IDOL, where he opened and established the first U.S. office for the Paris-based independent distributor, and led signings including Mexican Summer, Young Art, The Ray Charles Foundation, HighNote Records, Old Soul Music, Roundhill, and Acrophase Records. [Photo Credit: Ranon]