UMG Selling Half Of Its Spotify Stake

• Universal Music Group (UMG) announced Wednesday it would sell off half of its equity stake in Spotify and double its share buyback program totaling approximately $1.17 billion.

As Reuters reports, UMG said proceeds ​from the stake reduction would be used for the buyback and also to be shared with artists.

The move comes three weeks after activist investor Bill ​Ackman and his Pershing Square Capital Management made an unsolicited $64 billion bid for UMG, arguing the market was not fully ​valuing its 2.7 billion-euro ($3.1 billion U.S.) Spotify stake. Ackman proposed selling UMG’s entire Spotify holding and using 1.5 billion euros ($1.7 billion U.S.) of the proceeds as part of the takeover’s cash consideration.

UMG’s board has now moved independently, approving ​a sale on its own terms rather than returning the proceeds directly ​to shareholders, as Ackman had advocated.

The decision allows UMG to honor its “Taylor Swift clause” — a commitment ‌made ⁠in 2018 when the pop star re-signed with the label on the condition that any proceeds from a Spotify stake sale would be shared with all artists on a non-recoupable basis.

UMG said it also planned to launch an additional ​500 million euro ($584 million U.S.) share buyback, subject ​to shareholder approval ⁠at its annual general meeting, doubling its total buyback authorization.

UMG Selling Half Of Its Spotify Stake