Townsquare Inks Digital Deal With Broadway Media
• Townsquare Media, Inc. announced a strategic digital advertising partnership with Salt Lake City-based Broadway Media, which has seven radio stations, a dominant outdoor network, and a comprehensive digital advertising platform.
This partnership with Broadway Media is one of 11 recent alliances formed under Townsquare’s Media Partnerships division, launched in 2024 as part of Townsquare Ignite, the company’s Digital Advertising segment, to bring its industry-leading digital solutions to other local media companies. The division provides a white-label service that allows partners to tap into the same data-driven strategies and proprietary technology that have powered Townsquare’s success, with digital now contributing more than half of the Company’s total revenue and profit. Townsquare’s reach has now extended into 31 new markets beyond its existing footprint, including those in the Top 50 DMAs.
“Broadway Media has built a powerful portfolio of local brands across both radio and outdoor, with highly engaged audiences and strong market presence, making them an ideal partner for our digital platform and services,” said Shaun Collignon, CRO of Townsquare Ignite. “By combining their multi-channel reach with our proprietary technology, data-driven strategy, and execution expertise, we are well positioned to unlock new revenue opportunities and drive meaningful, measurable growth. This alliance reflects our continued commitment to helping leading local media companies fully monetize their audiences across platforms and deliver stronger results for their clients.”
“We are very excited to partner with Townsquare and further expand our digital solutions capabilities. Their team and technology position us to accelerate results for our clients across all platforms,” said Jacquie Louie, GM of Broadway Media. “Combined with our leading outdoor advertising footprint, including a dominant billboard network, and Townsquare Ignite’s advanced data-driven capabilities, we’re uniquely positioned to deliver fully integrated campaigns that are authentic, high-impact, and measurable. We look forward to what this partnership will bring to our clients and communities.”
