iHeart Hits The Beach With The BFL
• The Beach Football League (BFL), the world’s first professional tackle football league played on sand, announced a strategic partnership with iHeartMedia, naming iHeartRadio as the league’s Official Audio and Radio Partner for the 2026 season and beyond.
The partnership will integrate iHeart’s expansive live radio, digital, podcast, social and live event platforms into the BFL’s growing national footprint, supporting event promotion, fan engagement, entertainment programming, athlete storytelling, and community initiatives surrounding BFL events across the country.
Founded by former NFL linebacker Tully Banta-Cain, a two-time Super Bowl champion with the New England Patriots, the BFL combines professional tackle football on sand with music, celebrity appearances, youth camps and festival-style beachfront entertainment experiences. “We’re excited to welcome iHeartRadio as the Official Audio and Radio Partner of the Beach Football League,” said Banta-Cain. “This partnership gives us the ability to grow the BFL nationally through the power of music, radio, digital media, and live experiences. We’re building something completely unique that blends football, entertainment, and culture on the beach.”
The partnership officially launched alongside the BFL’s California events, including the Santa Cruz Beach Classic, which took place May 16 & 17, and continues into the upcoming Fiesta Hermosa Sunset Showdownon May 23. The partnership is expected to expand into 2027 as the BFL continues growing its national footprint with future destination events planned across New England during Labor Day Weekend, in Miami during Art Basel Week, and in Santa Monica during Super Bowl Week surrounding the 2027 Los Angeles Super Bowl.
As part of the collaboration, iHeart branding and promotional support will be featured across BFL radio campaigns, live event integrations, social media content, digital advertising and entertainment programming throughout the partnership.
For tickets, sponsorship opportunities, and event info, visit beachfootballleague.com.
