WROR To Launch LBF & Adam 12 Mornings
• Beasley Media Group announced the next generation of its morning show on Classic Hits 105.7 WROR/Boston — on June 1, following the retirement of morning host Bob Bronson, The ROR Morning Show with LBF & Adam 12 debuts.
Leading the new show will be a pair of longtime Boston radio personalities — Lauren Beckham Falcone (“LBF”), co-host of the WROR morning show since 2011, and Adam 12, who began his radio career at the late, legendary alternative rock stations WFNX and WBCN. He most recently served as Executive Producer of the Toucher & Hardy Show across the hall on WBZ-FM (98.5 The Sports Hub). He earlier programmed Classic Rock sister WBOS (ROCK 92.9) until August 2024, when it became Bloomberg 92.9.
“LBF and Adam have a natural chemistry, incredible energy, and a genuine connection with listeners, making mornings on WROR both entertaining and relatable,” said Mary Menna, VP/Market Manager, Beasley Boston. We’re looking forward to bringing Boston a show that’s fun, funny, and filled with personality every morning.”
WROR PD Scott Morello remarked, “Adam brings a tremendous amount of creativity, experience, and passion for great radio to WROR. Pairing him with LBF creates a morning show that’s energetic, funny, and incredibly engaging. We’re excited to build something special for Boston listeners.”
“I’m beyond excited to officially kick off this next chapter with Adam 12,” Falcone said. “Boston mornings on WROR have been my home for so many years and getting the chance to wake up this city alongside someone as talented, funny, and creative as Adam is truly special.”
“I’m incredibly excited to join LBF and wake up Boston every morning on WROR,” said Adam 12. “For the last seven years, I’ve had the fortune of working with some of the best in the business at Beasley Media Group, taking on new challenges and growing both as a talent and programmer. Working with LBF for a new morning show on WROR is a dream come true. I’m grateful to Mary Menna and Scott Morello for the opportunity to entertain Boston listeners on WROR. I know we’re going to have an absolute blast!”
