Executive Action: W2TH + UnitedMasters
• Welcome To The Hotel (W2TH), the Los Angeles-based artist management and creative company, announced a new label distribution partnership with UnitedMasters, marking the official launch of its record label and a significant milestone in the company’s continued expansion.
The agreement positions Welcome To The Hotel to accelerate the discovery, development, and release of emerging talent while leveraging UnitedMasters’ industry-leading distribution platform and artist-first ecosystem. The partnership reflects a shared commitment to empowering independent artists with the resources, strategic guidance, and long-term support needed to build sustainable careers.
Through this collaboration, Welcome To The Hotel artists will benefit from expanded distribution, marketing support, and strategic opportunities designed to compete in today’s rapidly evolving music marketplace.
“We’re grateful for the opportunity to partner with UnitedMasters and excited about what we’ll build together,” said Louie Reed (left), Founder & CEO of Welcome To The Hotel. “From day one, our mission has been to discover exceptional talent and help artists develop careers that last. UnitedMasters shares that vision, making this partnership a natural fit as we officially launch the Welcome To The Hotel label.”
“Louie and his team are established — and, more importantly, genuinely caring music executives,” said Andrew Hove (right), Director of Label Services at UnitedMasters. “The effort they invest in developing their artists is exactly what’s required to succeed in today’s ever-changing music landscape. Welcome To The Hotel represents the kind of thoughtful, artist-focused partner we’re proud to work with, and we’re incredibly excited about what we’ll accomplish together.”
