Bernstein Branches Into Private Equity

• BlackSun Private Equity, Inc. announced that Gary Bernstein, President of Oceanic Tradewinds, Inc., will serve in an independent advisory capacity as Senior Strategic Advisor for Media, Content and Broadcast. In this role Bernstein will advise BlackSun on strategies involving content development and distribution, talent and creator relationships, brand partnerships, sports and entertainment initiatives, and the evaluation of radio and other media opportunities.

Bloomberg recently reported that BlackSun has raised $1 billion for Mega Fund I, its inaugural investment vehicle, and is targeting $7 billion to invest across sports, media, entertainment and technology.

Bernstein brings extensive experience developing broadcast talent, creating and syndicating programming, and connecting content, brands and distribution platforms. “Gary brings deep relationships and a rare ability to connect talent, content, brands and distribution,” said Atonn F. Muhammad, CEO of BlackSun Private Equity (left, with Bernstein). “His experience across advertising, sports, media syndication, content development, and creator-based marketing makes him a strong fit for BlackSun. We will lean on his vision, creativity and dealmaking ability as we pursue new opportunities across media and entertainment.”

Bernstein remarked, “BlackSun’s vision sits at the intersection of capital, culture and ownership. I look forward to helping translate that vision into disciplined media strategies, meaningful high impact partnerships, and platforms designed to create enduring value and positive cultural impact rooted in shared values. It is refreshing to work with innovators who are both courageous and forward-thinking.”