Fulmino Joins JKR Automotive Advertising

• JKR Automotive Advertising, a full-service automotive advertising agency based in Maitland, FL, welcomes Jason Fulmino as Sr. Account Executive.

Fulmino brings nearly 25 years of experience with iHeartMedia, starting as an AE, before advancing through local leadership positions, including GSM for iHeart Tampa. In 2012, he transitioned to iHeart Automotive as the company launched its dedicated automotive vertical. In 2018, he was assigned to serve as iHeart’s primary point of contact for JKR, which gave him an inside look at the agency’s operations, leadership and approach to automotive advertising.

“JKR has always been a very appealing and enticing platform within automotive,” Fulmino said. “I truly believe it’s one of the only dedicated agencies that is truly fluent in all aspects of the customer journey. All stages… top, middle and bottom funnel.” He added, “This experience has given me a grasp of the cadence and methodologies for how to integrate and implement a JKR campaign. This will serve me well as I begin my first year with JKR.”

“Jason brings a unique combination of automotive industry knowledge and media experience that makes him an outstanding addition to our team,” said JKR Sr. Partner & Co-Founder Jeff Johnson. “He will be a tremendous asset to our agency and the clients we serve.”