Coleman Validates Customer Success

• Coleman Insights has named Bethany Barsoian as Customer Success Manager for Validate, the company’s attribution platform that helps radio broadcasters demonstrate the impact of advertising campaigns on consumer behavior.

In her new role, Barsoian will serve as the primary point of contact for Validate subscribers, overseeing customer onboarding, training, technical support, and ongoing education, while work closely with the Validate development and research teams to enhance customer experience and help broadcasters maximize the platform’s value.

“Validate is an important part of our commitment to helping broadcasters demonstrate the effectiveness of radio advertising,” said Coleman Insights President Warren Kurtzman. “As our subscriber base grows, providing exceptional service and helping customers get the most out of the platform is essential. Bethany will play a critical role in making that happen.”

Barsoian’s career includes sales support roles at Cumulus Providence and USA TODAY Co., as well as consulting clients at Research Director, Inc.

“I’m excited to join Coleman Insights and help broadcasters turn Validate’s powerful attribution data into meaningful results for their advertisers,” Barsoian remarked. “My goal is to make the platform as accessible and valuable as possible for every customer, while ensuring their feedback helps shape its future.”