But It’s A Wet Heat
What began as a simple grassroots idea by Mike O’Brian, PD of Beasley Classic Hits KKLZ/Las Vegas and his morning show partner Carla Rea — putting the word out that the Salvation Army was in dire need of bottled water — turned into a massive bottled water collection campaign to benefit the non-profit organization, which helps thousands of people on a yearly basis. The result: Mike & Carla’s Project: H2O collected over 1,200 cases of water to benefit the Salvation Army of Las Vegas!
“When we found out The Salvation Army had run out of bottled water, we simply put the word out and it was great to see KKLZ listeners respond,” said O’Brian. “Most people think the city is just the Las Vegas Strip, but behind the lights, the marquees, the celebrities and everything else that goes on, people should know there is a true community spirit here. This was a great example of that!”
To prime the pump, so to speak, folks who dropped off a case of water received four tickets to the station’s “Raiders Pre-season Viewing Party” at the Thomas & Mack Center. KKLZ also received 500 $50 gift cards from Metro Pizza to give to individuals who donated five or more cases, and also received a challenge match from a local car dealership after they donated 100 cases. KKLZ will continue to encourage listeners to donate to the Salvation Army throughout the remainder of what promises to be another hot Las Vegas summer.
