Saturday, March 7, 2026
Latest News from RAMP:
  • Philly Fanatics Marks & Brace Ride Again
  • Connoisseur Media Elevates DiPrima & Shea
  • Savage Returns To 91X As MD/Mornings
  • Extensive Entravision Executive Action
  • Nick & Kristen Out At Audacy Portland
  • Bluesky
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NuVoodoo – Moneyball for Radio

NuVoodoo - Moneyball for Radio 

Moneyball: Three Weeks Until Spring Book

March 4, 2024March 3, 2024 kevincarter NuVoodoo

Last week we showed that TikTok is now a part of the Foundational Four platforms for NuVoodoo marketing when demos

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NuVoodoo - Moneyball for Radio 

Moneyball: A New Option for Ad Placement

February 26, 2024February 25, 2024 kevincarter NuVoodoo

• The results of NuVoodoo Ratings Prospects Study 23 make it clear, there’s a new ad platform option for stations

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NuVoodoo - Moneyball for Radio 

Moneyball: Ready? Spring Book’s Just Weeks Away

February 19, 2024February 18, 2024 kevincarter NuVoodoo

• The spring book starts in about five weeks as you’re likely to be reading this. If you’re planning a

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NuVoodoo - Moneyball for Radio 

Moneyball: Devil’s in the Details (i.e., the Data)

February 12, 2024February 11, 2024 kevincarter NuVoodoo

• The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various

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NuVoodoo - Moneyball for Radio 

Moneyball: How Much Contest $$$ Do You NEED?

February 5, 2024February 4, 2024 kevincarter

• The news that America’s most famous groundhog, Punxsutawney Phil, did not see his shadow arrived as this is being

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NuVoodoo - Moneyball for Radio 

Moneyball: Fishing Where the Fish Are, Sort Of …

January 29, 2024January 28, 2024 kevincarter NuVoodoo

We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we

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NuVoodoo - Moneyball for Radio 

Moneyball: New Study Coming with New Info

January 22, 2024January 21, 2024 kevincarter NuVoodoo

• The 24th in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll

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NuVoodoo - Moneyball for Radio RESEARCH 

Moneyball: Options for Decision-Making

January 15, 2024January 15, 2024 kevincarter NuVoodoo

• The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point

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NuVoodoo - Moneyball for Radio RATINGS RESEARCH 

Moneyball: The Most Potent Research Choice Is…

January 8, 2024March 3, 2024 kevincarter NuVoodoo

• The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing

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NuVoodoo - Moneyball for Radio 

A Special Year-End Message

December 11, 2023December 10, 2023 kevincarter NuVoodoo

• A Special Year-End Message from NuVoodoo Founder/President Carolyn Gilbert A dear friend of mine went for a walk two

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BREAKING NEWS

Connoisseur Media Elevates DiPrima & Shea
BREAKING NEWS DIGITAL EXECUTIVE ACTION PROGRAMMING SALES STREAMING 

Connoisseur Media Elevates DiPrima & Shea

March 6, 2026 kevincarter Comments Off on Connoisseur Media Elevates DiPrima & Shea

• Connoisseur Media announced a pair of strategic leadership promotions within its Long Island and Connecticut clusters — 1) Darren

NuVoodoo

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DIGITAL

Connoisseur Media Elevates DiPrima & Shea
BREAKING NEWS DIGITAL EXECUTIVE ACTION PROGRAMMING SALES STREAMING 

Connoisseur Media Elevates DiPrima & Shea

March 6, 2026 kevincarter Comments Off on Connoisseur Media Elevates DiPrima & Shea

• Connoisseur Media announced a pair of strategic leadership promotions within its Long Island and Connecticut clusters — 1) Darren

Executive Action At Key-United
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE PROGRAMMING PROS IN MOTION SALES SYNDICATION 

Executive Action At Key-United

March 4, 2026 kevincarter Comments Off on Executive Action At Key-United
Executive Action Inside The Syndicate
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE PROS IN MOTION STREAMING 

Executive Action Inside The Syndicate

March 3, 2026 kevincarter Comments Off on Executive Action Inside The Syndicate
Karen Henderson Named SVP/Sales, Focus 360
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE SALES 

Karen Henderson Named SVP/Sales, Focus 360

March 2, 2026 kevincarter Comments Off on Karen Henderson Named SVP/Sales, Focus 360
JVC Launches Country Fresh Radio
BRANDING/MARKETING COUNTRY DIGITAL FRONT PAGE PROGRAMMING STREAMING SYNDICATION 

JVC Launches Country Fresh Radio

March 2, 2026 kevincarter Comments Off on JVC Launches Country Fresh Radio

ARCHIVES

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WELCOME! WE’RE KEVIN & STEVE

Steve & Kevin
RAMP (Radio and Music Pros): Founded in September 2009, owned and operated by
Kevin Carter & Steve Resnik

LATEST POSTS

Philly Fanatics Marks & Brace Ride Again
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PROGRAMMING PROS IN MOTION STREAMING 

Philly Fanatics Marks & Brace Ride Again

March 6, 2026 kevincarter Comments Off on Philly Fanatics Marks & Brace Ride Again

• Beasley Sports-Talk WPEN (97.5 The Fanatic)/Philadelphia has thoughtfully arranged a welcome radio reunion for Jon Marks and his former

Connoisseur Media Elevates DiPrima & Shea
BREAKING NEWS DIGITAL EXECUTIVE ACTION PROGRAMMING SALES STREAMING 

Connoisseur Media Elevates DiPrima & Shea

March 6, 2026 kevincarter Comments Off on Connoisseur Media Elevates DiPrima & Shea
Savage Returns To 91X As MD/Mornings
ALTERNATIVE BRANDING/MARKETING FRONT PAGE MORNING SHOWS PROGRAMMING PROS IN MOTION 

Savage Returns To 91X As MD/Mornings

March 6, 2026 kevincarter Comments Off on Savage Returns To 91X As MD/Mornings

LABEL LOVE

Willobee Resets Career Clock To 808AM
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE PROGRAMMING 

Willobee Resets Career Clock To 808AM

March 4, 2026 kevincarter Comments Off on Willobee Resets Career Clock To 808AM
Executive Action Inside The Syndicate
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE PROS IN MOTION STREAMING 

Executive Action Inside The Syndicate

March 3, 2026 kevincarter Comments Off on Executive Action Inside The Syndicate
New Executive Positions At Position Music
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE PROS IN MOTION STREAMING 

New Executive Positions At Position Music

February 25, 2026 kevincarter Comments Off on New Executive Positions At Position Music
Promotion-Palooza At Sun Label Group
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE PROS IN MOTION STREAMING 

Promotion-Palooza At Sun Label Group

February 25, 2026 kevincarter Comments Off on Promotion-Palooza At Sun Label Group
Rock & Roll HOF Reveals 2026 Nominees
AWARDS FRONT PAGE LABEL LOVE MILESTONES 

Rock & Roll HOF Reveals 2026 Nominees

February 25, 2026 kevincarter Comments Off on Rock & Roll HOF Reveals 2026 Nominees
SoCal Sound Presents ‘Women Crush Wednesday’
BRANDING/MARKETING CONCERTS FRONT PAGE LABEL LOVE MILESTONES TRIPLE A 

SoCal Sound Presents ‘Women Crush Wednesday’

February 24, 2026 kevincarter Comments Off on SoCal Sound Presents ‘Women Crush Wednesday’

PROGRAMMING

Philly Fanatics Marks & Brace Ride Again
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PROGRAMMING PROS IN MOTION STREAMING 

Philly Fanatics Marks & Brace Ride Again

March 6, 2026 kevincarter Comments Off on Philly Fanatics Marks & Brace Ride Again
Connoisseur Media Elevates DiPrima & Shea
BREAKING NEWS DIGITAL EXECUTIVE ACTION PROGRAMMING SALES STREAMING 

Connoisseur Media Elevates DiPrima & Shea

March 6, 2026 kevincarter Comments Off on Connoisseur Media Elevates DiPrima & Shea
Savage Returns To 91X As MD/Mornings
ALTERNATIVE BRANDING/MARKETING FRONT PAGE MORNING SHOWS PROGRAMMING PROS IN MOTION 

Savage Returns To 91X As MD/Mornings

March 6, 2026 kevincarter Comments Off on Savage Returns To 91X As MD/Mornings
Extensive Entravision Executive Action
EXECUTIVE ACTION FINANCIAL FRONT PAGE PROGRAMMING SALES SPANISH-LANGUAGE STREAMING TELEVISION 

Extensive Entravision Executive Action

March 6, 2026 kevincarter Comments Off on Extensive Entravision Executive Action
‘FishBoy’ Graduates To ‘Flounder’ Status
BRANDING/MARKETING CLASSIC HITS FRONT PAGE PROGRAMMING PROS IN MOTION 

‘FishBoy’ Graduates To ‘Flounder’ Status

March 5, 2026 kevincarter Comments Off on ‘FishBoy’ Graduates To ‘Flounder’ Status
Alvarez Assumes Middays At ALT 98.7/LA
ALTERNATIVE BRANDING/MARKETING FRONT PAGE PROGRAMMING PROS IN MOTION 

Alvarez Assumes Middays At ALT 98.7/LA

March 4, 2026 kevincarter Comments Off on Alvarez Assumes Middays At ALT 98.7/LA

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