Wednesday, July 30, 2025
Latest News from RAMP:
  • Warner Records Pros On The Loose
  • Dickey Swings For The Fences With Crull
  • WMG Changes Extend To Nashville
  • Warner Records Undergoes ‘Revitalization’
  • Huynh To Direct Big Loud Rock Media
  • Bluesky
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NuVoodoo – Moneyball for Radio

NuVoodoo - Moneyball for Radio 

Moneyball: Three Weeks Until Spring Book

March 4, 2024March 3, 2024 kevincarter NuVoodoo

Last week we showed that TikTok is now a part of the Foundational Four platforms for NuVoodoo marketing when demos

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NuVoodoo - Moneyball for Radio 

Moneyball: A New Option for Ad Placement

February 26, 2024February 25, 2024 kevincarter NuVoodoo

• The results of NuVoodoo Ratings Prospects Study 23 make it clear, there’s a new ad platform option for stations

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NuVoodoo - Moneyball for Radio 

Moneyball: Ready? Spring Book’s Just Weeks Away

February 19, 2024February 18, 2024 kevincarter NuVoodoo

• The spring book starts in about five weeks as you’re likely to be reading this. If you’re planning a

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: Devil’s in the Details (i.e., the Data)

February 12, 2024February 11, 2024 kevincarter NuVoodoo

• The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various

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NuVoodoo - Moneyball for Radio 

Moneyball: How Much Contest $$$ Do You NEED?

February 5, 2024February 4, 2024 kevincarter

• The news that America’s most famous groundhog, Punxsutawney Phil, did not see his shadow arrived as this is being

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NuVoodoo - Moneyball for Radio 

Moneyball: Fishing Where the Fish Are, Sort Of …

January 29, 2024January 28, 2024 kevincarter NuVoodoo

We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we

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NuVoodoo - Moneyball for Radio 

Moneyball: New Study Coming with New Info

January 22, 2024January 21, 2024 kevincarter NuVoodoo

• The 24th in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll

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NuVoodoo - Moneyball for Radio RESEARCH 

Moneyball: Options for Decision-Making

January 15, 2024January 15, 2024 kevincarter NuVoodoo

• The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point

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NuVoodoo - Moneyball for Radio RATINGS RESEARCH 

Moneyball: The Most Potent Research Choice Is…

January 8, 2024March 3, 2024 kevincarter NuVoodoo

• The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing

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NuVoodoo - Moneyball for Radio 

A Special Year-End Message

December 11, 2023December 10, 2023 kevincarter NuVoodoo

• A Special Year-End Message from NuVoodoo Founder/President Carolyn Gilbert A dear friend of mine went for a walk two

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BREAKING NEWS

Warner Records Undergoes ‘Revitalization’
BRANDING/MARKETING BREAKING NEWS DIGITAL DOWNSIZING EXECUTIVE ACTION FREE AGENT LABEL LOVE STREAMING 

Warner Records Undergoes ‘Revitalization’

July 29, 2025 kevincarter Comments Off on Warner Records Undergoes ‘Revitalization’

• Warner Records announced a dynamic, digitally forward, future-focused revitalization of its marketing team under the leadership of General Manager

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DIGITAL

Warner Records Undergoes ‘Revitalization’
BRANDING/MARKETING BREAKING NEWS DIGITAL DOWNSIZING EXECUTIVE ACTION FREE AGENT LABEL LOVE STREAMING 

Warner Records Undergoes ‘Revitalization’

July 29, 2025 kevincarter Comments Off on Warner Records Undergoes ‘Revitalization’

• Warner Records announced a dynamic, digitally forward, future-focused revitalization of its marketing team under the leadership of General Manager

Shamel Named Head Of TuneCore, U.S.
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING 

Shamel Named Head Of TuneCore, U.S.

July 24, 2025 kevincarter Comments Off on Shamel Named Head Of TuneCore, U.S.
Kobalt Ups Cournoyer To SVP, Global Digital Biz
DIGITAL EXECUTIVE ACTION FINANCIAL FRONT PAGE LABEL LOVE STREAMING 

Kobalt Ups Cournoyer To SVP, Global Digital Biz

July 24, 2025 kevincarter Comments Off on Kobalt Ups Cournoyer To SVP, Global Digital Biz
WNEW: Where Rock Lived… & Worked
BRANDING/MARKETING CLASSIC ROCK DIGITAL EDUCATION EXECUTIVE ACTION FRONT PAGE MILESTONES STREAMING 

WNEW: Where Rock Lived… & Worked

July 23, 2025 kevincarter Comments Off on WNEW: Where Rock Lived… & Worked
Superadio, AURN Launch AmplifiedVoices
BRANDING/MARKETING DIGITAL FRONT PAGE PODCASTING PROGRAMMING SYNDICATION URBAN URBAN AC 

Superadio, AURN Launch AmplifiedVoices

July 21, 2025 kevincarter Comments Off on Superadio, AURN Launch AmplifiedVoices

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WELCOME! WE’RE KEVIN & STEVE

Steve & Kevin
RAMP (Radio and Music Pros): Founded in September 2009, owned and operated by
Kevin Carter & Steve Resnik

LATEST POSTS

Warner Records Pros On The Loose
DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE LABEL LOVE STREAMING 

Warner Records Pros On The Loose

July 29, 2025 kevincarter Comments Off on Warner Records Pros On The Loose

• As a result of Warner Records’ announced “revitalization,” RAMP has  learned of several notable Warner Music departures, including Chicago-based

Dickey Swings For The Fences With Crull
BRANDING/MARKETING FRONT PAGE MORNING SHOWS NEWS/TALK/SPORTS PROS IN MOTION STREAMING 

Dickey Swings For The Fences With Crull

July 29, 2025 kevincarter Comments Off on Dickey Swings For The Fences With Crull
WMG Changes Extend To Nashville
COUNTRY DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE LABEL LOVE MILESTONES 

WMG Changes Extend To Nashville

July 29, 2025 kevincarter Comments Off on WMG Changes Extend To Nashville

LABEL LOVE

Warner Records Pros On The Loose
DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE LABEL LOVE STREAMING 

Warner Records Pros On The Loose

July 29, 2025 kevincarter Comments Off on Warner Records Pros On The Loose
WMG Changes Extend To Nashville
COUNTRY DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE LABEL LOVE MILESTONES 

WMG Changes Extend To Nashville

July 29, 2025 kevincarter Comments Off on WMG Changes Extend To Nashville
Warner Records Undergoes ‘Revitalization’
BRANDING/MARKETING BREAKING NEWS DIGITAL DOWNSIZING EXECUTIVE ACTION FREE AGENT LABEL LOVE STREAMING 

Warner Records Undergoes ‘Revitalization’

July 29, 2025 kevincarter Comments Off on Warner Records Undergoes ‘Revitalization’
Huynh To Direct Big Loud Rock Media
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Huynh To Direct Big Loud Rock Media

July 29, 2025 kevincarter Comments Off on Huynh To Direct Big Loud Rock Media
Ray Mariner On The Loose
BRANDING/MARKETING COUNTRY DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE LABEL LOVE PROGRAMMING 

Ray Mariner On The Loose

July 28, 2025 kevincarter Comments Off on Ray Mariner On The Loose
TikTok + iHeartRadio Scouting Viral Talent
BRANDING/MARKETING CONCERTS FRONT PAGE LABEL LOVE MILESTONES SOCIAL MEDIA STREAMING 

TikTok + iHeartRadio Scouting Viral Talent

July 28, 2025 kevincarter Comments Off on TikTok + iHeartRadio Scouting Viral Talent

PROGRAMMING

Rosado Named Dir./Content, Sierra H Phoenix
BRANDING/MARKETING CLASSIC HIP HOP FRONT PAGE PROGRAMMING PROS IN MOTION RHYTHMIC 

Rosado Named Dir./Content, Sierra H Phoenix

July 29, 2025 kevincarter Comments Off on Rosado Named Dir./Content, Sierra H Phoenix
Ray Mariner On The Loose
BRANDING/MARKETING COUNTRY DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE LABEL LOVE PROGRAMMING 

Ray Mariner On The Loose

July 28, 2025 kevincarter Comments Off on Ray Mariner On The Loose
Pettengill To Host BFOA Media Mixer
CHARITY CONVENTIONS EDUCATION EXECUTIVE ACTION FRONT PAGE MORNING SHOWS PROGRAMMING 

Pettengill To Host BFOA Media Mixer

July 28, 2025 kevincarter Comments Off on Pettengill To Host BFOA Media Mixer
APMG Facing Staff Layoffs
DOWNSIZING EDUCATION EXECUTIVE ACTION FINANCIAL FRONT PAGE MILESTONES NEWS/TALK/SPORTS PROGRAMMING PUBLIC RADIO STREAMING 

APMG Facing Staff Layoffs

July 25, 2025 kevincarter Comments Off on APMG Facing Staff Layoffs
Christmas Arrives Early In Norfolk
BRANDING/MARKETING CLASSIC HIP HOP FORMAT FLIPS FRONT PAGE NEWS/TALK/SPORTS PROGRAMMING STREAMING 

Christmas Arrives Early In Norfolk

July 25, 2025 kevincarter Comments Off on Christmas Arrives Early In Norfolk
J Love Named OM, KEZR & KBAY/San Jose
BRANDING/MARKETING COUNTRY FRONT PAGE HOT AC PROGRAMMING PROS IN MOTION STREAMING 

J Love Named OM, KEZR & KBAY/San Jose

July 24, 2025 kevincarter Comments Off on J Love Named OM, KEZR & KBAY/San Jose

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