NuVoodoo – Moneyball for Radio

• Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating

• The percentage of people interested in participating in radio ratings methodology continues to ebb. In the latest national study

• Preparing the questionnaire for NuVoodoo Ratings Prospects Study 24 this past week had us talking to programmers, managers, and

• “Do what you can, with what you’ve got, where you are.” Those words are typically attributed to Teddy Roosevelt,

• NTR. Events. Concerts. Pop-ups. In 2024 radio is working hard for every dollar to try to offset the declines

• If you’re considering a contest to impact the last month of the spring book, you’re likely working with a

• Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of

• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of

• We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball