Moneyball: Devil’s in the Details (i.e., the Data)
• The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various
Read more
NuVoodoo – Moneyball for Radio
Moneyball: How Much Contest $$$ Do You NEED?
• The news that America’s most famous groundhog, Punxsutawney Phil, did not see his shadow arrived as this is being
Read more
Moneyball: Fishing Where the Fish Are, Sort Of …
We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we
Read more
Moneyball: New Study Coming with New Info
• The 24th in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll
Read more
Moneyball: Options for Decision-Making
• The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point
Read more
Moneyball: The Most Potent Research Choice Is…
• The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing
Read more
A Special Year-End Message
• A Special Year-End Message from NuVoodoo Founder/President Carolyn Gilbert A dear friend of mine went for a walk two
Read more
Moneyball: Why Your AQH Increased, But Its Share Went Down
We’re turning the keyboard over to NuVoodoo marketing guru Mike O’Connor this week: NuVoodoo has dedicated the back half of
Read more
Moneyball: What’s More Important, Live or Local?
• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of
Read more
Moneyball: Is Your Station an Appliance or a Show?
• Looking ahead to a fresh NuVoodoo Ratings Prospects Study in the New Year – which is six weeks away
Read more