NuVoodoo – Moneyball for Radio

• When designing questionnaires for perceptual studies, clients have many times asked us to inquire about how much talk listeners

• The spring book starts Thursday, March 28. If you’re among a fortunate few, you’re putting finishing touches on promotional

• You’re throwing a party starting on Thursday, March 28. If you program or manage a radio station in the

Last week we showed that TikTok is now a part of the Foundational Four platforms for NuVoodoo marketing when demos

• The results of NuVoodoo Ratings Prospects Study 23 make it clear, there’s a new ad platform option for stations

• The spring book starts in about five weeks as you’re likely to be reading this. If you’re planning a

• The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various

We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we

• The 24th in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll