Monday, July 7, 2025
Latest News from RAMP:
  • Moneyball: A New NuVoodoo Ratings Prospect Study
  • Remembering Lyndon “LB” Byers
  • Pros On The Loose: Spatz & Casey
  • Loftus Retires From Times-Shamrock
  • KJ103 Wakes Up 33.3% Differently
  • Bluesky
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NuVoodoo – Moneyball for Radio

NuVoodoo - Moneyball for Radio 

Moneyball: Devil’s in the Details (i.e., the Data)

February 12, 2024February 11, 2024 kevincarter NuVoodoo

• The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various

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NuVoodoo - Moneyball for Radio 

Moneyball: How Much Contest $$$ Do You NEED?

February 5, 2024February 4, 2024 kevincarter

• The news that America’s most famous groundhog, Punxsutawney Phil, did not see his shadow arrived as this is being

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NuVoodoo - Moneyball for Radio 

Moneyball: Fishing Where the Fish Are, Sort Of …

January 29, 2024January 28, 2024 kevincarter NuVoodoo

We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we

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NuVoodoo - Moneyball for Radio 

Moneyball: New Study Coming with New Info

January 22, 2024January 21, 2024 kevincarter NuVoodoo

• The 24th in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll

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NuVoodoo - Moneyball for Radio RESEARCH 

Moneyball: Options for Decision-Making

January 15, 2024January 15, 2024 kevincarter NuVoodoo

• The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point

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NuVoodoo - Moneyball for Radio RATINGS RESEARCH 

Moneyball: The Most Potent Research Choice Is…

January 8, 2024March 3, 2024 kevincarter NuVoodoo

• The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing

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NuVoodoo - Moneyball for Radio 

A Special Year-End Message

December 11, 2023December 10, 2023 kevincarter NuVoodoo

• A Special Year-End Message from NuVoodoo Founder/President Carolyn Gilbert A dear friend of mine went for a walk two

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: Why Your AQH Increased, But Its Share Went Down

December 4, 2023December 3, 2023 kevincarter NuVoodoo

We’re turning the keyboard over to NuVoodoo marketing guru Mike O’Connor this week: NuVoodoo has dedicated the back half of

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: What’s More Important, Live or Local?

November 27, 2023November 26, 2023 kevincarter NuVoodoo

• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of

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NuVoodoo - Moneyball for Radio 

Moneyball: Is Your Station an Appliance or a Show?

November 20, 2023January 28, 2024 kevincarter NuVoodoo

• Looking ahead to a fresh NuVoodoo Ratings Prospects Study in the New Year – which is six weeks away

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BREAKING NEWS

Remembering Lyndon “LB” Byers
BREAKING NEWS CONDOLENCES NEWS/TALK/SPORTS 

Remembering Lyndon “LB” Byers

July 6, 2025 kevincarter Comments Off on Remembering Lyndon “LB” Byers

• Over the long holiday weekend, we were saddened to hear of the July 4th passing of Lyndon “LB” Byers,

NuVoodoo

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DIGITAL

Happy 5th Birthday, BIN!
BRANDING/MARKETING DIGITAL FRONT PAGE MILESTONES NEWS/TALK/SPORTS PROGRAMMING STREAMING URBAN URBAN AC 

Happy 5th Birthday, BIN!

June 30, 2025 kevincarter Comments Off on Happy 5th Birthday, BIN!

• Monday, June 30, 2025 marks the fifth anniversary of the launch of iHeartMedia’s BIN: Black Information Network, the first

iHeart & Audacy Forge Distribution Deal
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE PODCASTING PROGRAMMING STREAMING SYNDICATION TRANSACTIONS 

iHeart & Audacy Forge Distribution Deal

June 30, 2025 kevincarter Comments Off on iHeart & Audacy Forge Distribution Deal
Audacy Shuts Down Pineapple Street
DIGITAL DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE PODCASTING PROGRAMMING STREAMING 

Audacy Shuts Down Pineapple Street

June 28, 2025 kevincarter Comments Off on Audacy Shuts Down Pineapple Street
Lost Highway Finds Thomas & Masino
BRANDING/MARKETING COUNTRY DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Lost Highway Finds Thomas & Masino

June 24, 2025 kevincarter Comments Off on Lost Highway Finds Thomas & Masino
The Imaging House Is On Fire!
BRANDING/MARKETING DIGITAL FRONT PAGE PRODUCTION PROGRAMMING VOICEOVER 

The Imaging House Is On Fire!

June 24, 2025 kevincarter Comments Off on The Imaging House Is On Fire!

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WELCOME! WE’RE KEVIN & STEVE

Steve & Kevin
RAMP (Radio and Music Pros): Founded in September 2009, owned and operated by
Kevin Carter & Steve Resnik

LATEST POSTS

Moneyball: A New NuVoodoo Ratings Prospect Study
NuVoodoo - Moneyball for Radio 

Moneyball: A New NuVoodoo Ratings Prospect Study

July 7, 2025 kevincarter Comments Off on Moneyball: A New NuVoodoo Ratings Prospect Study

• Just ahead of the holiday weekend we finished fielding on NuVoodoo Ratings Prospects Study 26. Two thousand adults 18-64

Remembering Lyndon “LB” Byers
BREAKING NEWS CONDOLENCES NEWS/TALK/SPORTS 

Remembering Lyndon “LB” Byers

July 6, 2025 kevincarter Comments Off on Remembering Lyndon “LB” Byers
Pros On The Loose: Spatz & Casey
CLASSIC ROCK DOWNSIZING FREE AGENT FRONT PAGE MORNING SHOWS PROGRAMMING 

Pros On The Loose: Spatz & Casey

July 6, 2025 kevincarter Comments Off on Pros On The Loose: Spatz & Casey

LABEL LOVE

Braun Downshifts At HYBE America
EXECUTIVE ACTION FRONT PAGE LABEL LOVE MILESTONES TRANSACTIONS 

Braun Downshifts At HYBE America

July 1, 2025 kevincarter Comments Off on Braun Downshifts At HYBE America
WMG & Bain Invest In Music Catalogs
EXECUTIVE ACTION FINANCIAL FRONT PAGE LABEL LOVE TRANSACTIONS 

WMG & Bain Invest In Music Catalogs

July 1, 2025 kevincarter Comments Off on WMG & Bain Invest In Music Catalogs
Lost Highway Finds Thomas & Masino
BRANDING/MARKETING COUNTRY DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Lost Highway Finds Thomas & Masino

June 24, 2025 kevincarter Comments Off on Lost Highway Finds Thomas & Masino
Condolences: Lou Christie
CONDOLENCES FRONT PAGE LABEL LOVE 

Condolences: Lou Christie

June 18, 2025 kevincarter Comments Off on Condolences: Lou Christie
Create Beams Up With Star Trak
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING TRANSACTIONS 

Create Beams Up With Star Trak

June 18, 2025 kevincarter Comments Off on Create Beams Up With Star Trak
Donehower Named SVP/A&R, Big Loud & Mercury
BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Donehower Named SVP/A&R, Big Loud & Mercury

June 18, 2025 kevincarter Comments Off on Donehower Named SVP/A&R, Big Loud & Mercury

PROGRAMMING

Pros On The Loose: Spatz & Casey
CLASSIC ROCK DOWNSIZING FREE AGENT FRONT PAGE MORNING SHOWS PROGRAMMING 

Pros On The Loose: Spatz & Casey

July 6, 2025 kevincarter Comments Off on Pros On The Loose: Spatz & Casey
Loftus Retires From Times-Shamrock
EXECUTIVE ACTION FRONT PAGE PROGRAMMING SALES 

Loftus Retires From Times-Shamrock

July 6, 2025 kevincarter Comments Off on Loftus Retires From Times-Shamrock
Kannon Fired Up Over New Weekday Show
BRANDING/MARKETING FRONT PAGE HOT AC PROGRAMMING STREAMING SYNDICATION TOP 40 

Kannon Fired Up Over New Weekday Show

July 2, 2025 kevincarter Comments Off on Kannon Fired Up Over New Weekday Show
E. White Has Carolina On His Mind
ALTERNATIVE BRANDING/MARKETING CLASSIC ROCK FRONT PAGE PROGRAMMING PROS IN MOTION 

E. White Has Carolina On His Mind

July 1, 2025 kevincarter Comments Off on E. White Has Carolina On His Mind
MacLeod Named OM, Alpha Media Portland
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PROGRAMMING PROS IN MOTION 

MacLeod Named OM, Alpha Media Portland

July 1, 2025 kevincarter Comments Off on MacLeod Named OM, Alpha Media Portland
Civic Media Expands Into Michigan’s U.P.
CLASSIC ROCK COUNTRY EXECUTIVE ACTION FINANCIAL FRONT PAGE HOT AC NEWS/TALK/SPORTS PROGRAMMING STREAMING TRANSACTIONS 

Civic Media Expands Into Michigan’s U.P.

July 1, 2025 kevincarter Comments Off on Civic Media Expands Into Michigan’s U.P.

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